The Role
The Marketing Manager develops and implements marketing strategies for Penumbra, manages staff, coordinates events, and evaluates market opportunities.
Summary Generated by Built In
As a Marketing Manager, you will play an integral part in growing Penumbra's footprint in the South Asian region and work as part of a cross-functional team; the role will develop, implement, and monitor marketing activities for Penumbra products, and will play a pivotal role in the launch and delivery of Penumbra's lifesaving products. You will assist in the commercialization of our current and future products in your assigned region. Combining day-to-day marketing activities with critical strategy planning and execution, you will maintain close communication with physician customers, sales territory managers, and international marketing team members.
What You’ll Work On
• Manage continuing customer and field-oriented product support activities in assigned regions.
• Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
• Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate in field training on company products, and in the development of training materials.
• Identify market opportunities to maximize market penetration.
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
• Participate on cross-functional launch team to ensure successful delivery of completed product to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
• Articulate and reinforce high level positioning concepts to the field organization.
• Support global marketing activities through communication and other support for regional sales and marketing team members, direct and distributors.
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
• Participate in market research activities as required.
What You Contribute
• A Bachelor's degree in business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
• Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
• Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
• Creativity and a passion for innovation
• Strong analytical skills in forecast and identifying trends and challenges
• 1+ years of experience in a supervisory role desired
• Ability to interact with not only senior leadership but all levels within the organization
• Outstanding oral, written, and interpersonal communication skills.
• Medical device, pharmaceutical, biotech, or other regulated industry experience desired
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
General office, laboratory, and hospital environments. Willingness and ability to work on site. May have business travel from 30% - 50%. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 25 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Top Skills
Excel
Ms Word
PowerPoint
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The Company
What We Do
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Members of the Penumbra team agree that this is where their work has meaning -- we are transforming the treatment of some of the world's most devastating conditions. Penumbra is where everyone's ideas matter, and where learning and growth are constant.
