Marketing Manager

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Singapore, SGP
In-Office
Cloud • Fintech • HR Tech
The Role

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. The enterprise software business has changed dramatically over the past 10 years and Workday is at the forefront of that change.

About the Role

Key responsibilities for this role will include collaboration with global and regional teams to weave together multiple marketing disciplines that speak to the needs of our buyers and are brand consistent.

Other specific responsibilities include:

  • Own, develop and execute integrated marketing programmes including channels such as digital and in person events within ASEAN.

  • Develop and execute country-based plans with sales and other internal stakeholders, in line with business priorities and goals.

  • Develop and monitor project plans, schedule and progress to achieve targeted outcomes of campaign.

  • Align and drive various external and internal teams working on the campaigns and communicate project results and attribution to key stakeholders.

  • Collaborate with APAC partner marketing team to support partner-led growth in markets such as Thailand, Indonesia and Philippines as required.  

About You

Basic Qualifications

  • 8+ years of experience in B2B Marketing with enterprise software preferred in ASEAN market.
  • Exceptional written and verbal communications skills in English and Bahasa Indonesia.
  • Experience in building, driving and executing marketing strategy that is country based and/or various segments such as enterprise, mid-market, SME and partners in ASEAN.
  • Experience in building solid peer relationships in order to influence key stakeholders.
  • Bachelor’s degree in business, marketing or related field.
  • Working knowledge of various marketing systems including Salesforce.com and Marketo.
  • Willing to travel within ASEAN (up to 50%).

Other Qualifications

  • Experience working within a SaaS company


Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.


At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email
[email protected].

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

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The Company
HQ: Pleasanton, CA
14,894 Employees
Year Founded: 2005

What We Do

Workday is a leading provider of enterprise cloud applications for finance, HR, and planning. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

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