We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
The Assistant ECommerce Marketing leads the coordination, execution, and optimisation of ECommerce marketing initiatives across paid, owned, and promotional channels, with the objective of driving qualified traffic, improving conversion, and supporting commercial priorities.
This role plays a key part in translating marketing plans and performance insights into day-to-day execution, ensuring campaigns, activations, and channel initiatives are delivered accurately, on time, and aligned with overall business objectives.
Responsibilities:
1. Campaign & Channel Execution
- Ensure alignment on timelines, deliverables, and campaign priorities across global and regional stakeholders
- Coordinate campaign setup, launch, and wrap-up with internal teams and external partners
- Ensure assets, messaging, and timelines are aligned with commercial and brand priorities
2. Performance Tracking & Support
- Monitor day-to-day performance of marketing initiatives (traffic, conversion, basic ROI indicators)
- Support the preparation of weekly and monthly performance summaries
- Flag anomalies, risks, or underperformance to senior stakeholders
3. Cross-Functional Coordination
- Act as the go-to campaign execution lead for internal stakeholders
- Coordinate inputs and follow-ups across teams to ensure smooth delivery
4. Operational Excellence
- Maintain accurate campaign trackers, calendars, and documentation
- Ensure processes, briefs, and timelines are followed consistently
- Support continuous improvement of marketing workflows and execution standards
5. Governance & Business Rhythm
- Support weekly marketing and performance check-ins
- Prepare inputs and materials for reviews and business forums
- Ensure execution updates are clear, structured, and actionable
Experience:
- 3 - 5 years of experience in ECommerce marketing, digital marketing, or a related role
- Exposure to campaign execution, performance tracking, or digital operations
- Experience working in a fast-paced, collaborative environment is a plus
- Working knowledge of tools such as GA4, ad platforms, or CRM tools is an advantage
- Strong Excel / Google Sheets skills for tracking and reporting
- Execution-focused and reliable, with strong ownership of deliverables
- Organised and detail-oriented, ensuring accuracy in timelines and trackers
- Strong communicator who aligns well across teams and manages stakeholder expectations
- Curious and analytical, with a desire to understand and act on performance data
- Adaptable and agile, thriving in fast-paced, cross-functional environments
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Top Skills
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
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