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The Role
The Marketing Manager will develop marketing strategies, manage partnerships, oversee brand development, direct integrated marketing initiatives, and report performance insights.
Summary Generated by Built In
Key Responsibilities :
- Lead the development of annual marketing strategies for Private Label and Exclusive Label portfolios, ensuring alignment with business goals.
- Drive strategic decisions through market insights, competitive analysis, and identification of growth opportunities.
- Manage high-level partnerships with principals and key external stakeholders to support Exclusive Label performance.
- Oversee brand development, positioning, and go-to-market planning in collaboration with Product teams.
- Direct integrated marketing initiatives across digital and offline channels, ensuring strong execution and measurable impact.
- Govern digital marketing performance (social media, SEO/SEM, email, digital ads) with a data-driven approach.
- Strengthen online sales channels by designing and optimizing the end-to-end digital sales funnel.
- Lead BTL and offline initiatives to enhance brand visibility and support commercial objectives.
- Ensure excellence in marketing content quality and brand consistency.
- Manage the overall marketing budget and ensure high ROI on spend.
- Report key marketing performance insights and strategic recommendations to senior management.
- Provide leadership, coaching, and capability development for the marketing team.
- Align cross-functional execution with Sales, Product, and Operations to drive business outcomes.
- Professional Experience: At least 5+ years of experience in growth/demand planning, strategy and planning, or consulting in FMCG
- Experience in managing Digital Media campaign / account (App Install, SEO, SEM, Facebook, Twitter) is a plus
- Proven expertise in managing and executing multiple projects simultaneously, including developing timelines, managing budgets, and coordinating teams effectively.
- Strong proficiency in analyzing data and metrics to evaluate the success of marketing campaigns and apply learning for continuous improvement.
- A results driven, independent thinker with superior numerical, analytical, and financial / economics / accounting skills combining with strong marketing insight.
- Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
- Possesses strong interpersonal skills and maintains a positive attitude in the face of challenges.
- Strong teamwork and collaboration skills.
- Excellent communication skills are required to articulate marketing strategies and plans clearly to both internal and external stakeholders.
Top Skills
Google Analytics
SQL
Tableau
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The Company
What We Do
Evermos is a connected commerce platform that empowers local brands and underserved communities by providing a distribution network and commerce services containing products that comply with sharia principles. As a one-stop platform, Evermos provides comprehensive services and a reseller network equipped with various training to support reseller success regardless of gender, educational background, geographic location, or income level.
