Marketing Manager

Pair Team is a public benefit company reimagining care for the safety net. As an AI-enabled medical group for Medicaid and Medicare, we deliver medical, behavioral, and social care by integrating shelters, pantries and other community-based organizations into our whole-person model. As California’s largest complex care provider, we’ve proven our impact to reduce avoidable emergency care, including a 52% and 26% reduction in ER visits and hospitalizations respectively. Once scaled nationally, our approach would save tax payers $150B per year.

With our years of experience and vast data collected, we are now building an AI platform that embeds social work agents across the safety net to truly unify our fragmented healthcare and welfare system. By scaling our country’s frontline medical and social services workforce, we aim to bring high-touch care to everyone.

At Pair Team, we’re not just delivering care—we’re transforming it. We’re building a future where high-touch, community-driven care is accessible to everyone, especially the most underserved.

• Forbes: For Pair Team, Accessibility Is About Delivering Healthcare To Those Who Need It The Most
• TechCrunch: Building for Medicaid’s regulatory moment with Neil Batlivala from Pair Team
• Journal of General Internal Medicine: A Novel Intervention for Medicaid Beneficiaries with Complex Needs

As the Marketing Manager you’ll help elevate our brand, streamline content marketing efforts, and maintain a strong digital presence. This role is ideal for a detail-oriented marketer with experience in content creation, website management, and CRM marketing automation. This role is an exciting opportunity to shape and strengthen Pair Team’s brand, engaging key stakeholders in the healthcare space to further our impact in the communities we serve.

This is a fully remote position reporting up to the SVP of Growth.

Marketing Strategy & Messaging:

• Own Pair Team’s messaging playbook: define, update, and enforce core positioning across payor, CBO, and provider audiences.
• Turn business priorities into clear pitch narratives, value props, and objection-handling language for revenue teams.
• Partner with Growth, Product, and Clinical leads to ensure all materials reflect accurate operations, outcomes, and program details.
• Produce high-quality content (blog posts, POVs, case studies, executive posts) that strengthens our authority in Medicaid and whole-person care.
• Maintain and update the website to keep product pages, value props, and funnels current and aligned with overall messaging and marketing strategy.

Creative Production, Collateral & Channel Execution:

• Lead creation and maintenance of all marketing assets including but not limited to pitch decks, one-sheets, client collateral, templates, and sales enablement materials.
• Develop and produce advertising creative (static, video, and variations) to support paid social and digital campaigns through in-house and external resources.
• Build and manage a scalable workflow for asset requests, version control, customization, and distribution to Growth and Sales teams.
• Own execution of webinars, newsletters, and outreach campaigns, and manage a consistent cadence of organic social content across company and executive channels.

• 5+ years of experience in content marketing, website management, and/or digital marketing
• Experience in developing marketing collateral, including sales materials, pitch decks, and branded assets.
• Proficiency with a CMS (e.g. Webflow), or similar platform(s)
• A strong knowledge of sales and CRM platforms (e.g. HubSpot) for managing marketing assets, email campaigns, and tracking engagement.
• Experience working in an early stage startup environment that is fast paced, complex, and has minimal barriers to make decisions (no “red tape”)
• Excellent written skills with the ability to craft compelling content.
• Highly organized with strong attention to detail and ability to manage multiple projects at once.
• Ownership mindset – own driving results for the mission, business, and customer experience
• Strong collaboration skills with thought partners from network development, partnerships, growth, leadership, and people team.
• Passion for Pair Team’s mission and a desire to support underserved communities.

Our Values

• Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
• Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
• Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
• Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
• Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.

• Competitive salary: $120,000 - $125,000 
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive medical, dental, and vision coverage
• 401(k)
• 100% company-sponsored short and long-term disability and life insurance
• Subsidized backup childcare and caregiver supports through Wellthy
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend 
• We provide the equipment needed for the role
• Opportunity for rapid career progression with plenty of room for personal growth!