ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. As an early marketing hire, you will wear multiple hats – strategist, content creator, digital marketer, and analyst – while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions.
The RoleResponsibilitiesDevelop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy.
Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).
Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.
Build and manage our digital presence across website, social media, and email marketing channels.
Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.
Collaborate closely with sales to develop materials that support the sales process and accelerate deals.
Establish metrics to measure marketing effectiveness and continuously optimize based on data.
Manage relationships with external agencies and contractors as needed.
Stay current on fintech industry trends and competitive landscape to inform marketing strategies.
Proven experience building and executing marketing strategies in a B2B environment.
Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
Experience with digital marketing channels and marketing automation tools.
Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
Exceptional communication skills, both written and verbal.
Ability to work autonomously while collaborating effectively across departments.
Comfortable in a fast-paced startup environment where priorities may shift quickly.
3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect – respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.
Benefits
We offer generous salary, unlimited PTO, 401(k), and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity and commission at a critical stage of the company’s growth.
The ProcessDuring the recruitment process, you’ll meet the our leadership team and, provided conversations go well, will be invited to an onsite presentation.
We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.
Top Skills
What We Do
ModernFi helps financial institutions of all sizes grow, retain, and manage their deposits.
Through ModernFi's deposit network, banks and credit unions can sweep funds, source deposits, and provide additional security to depositors. ModernFi’s solutions help institutions attract and retain large-value depositors, driving growth and increasing balance sheet stability.
ModernFi is backed by Canapi Ventures, Andreessen Horowitz, Remarkable Ventures, and leading banks Huntington National Bank, First Horizon, and Regions.
Please find disclosures on ModernFi's website
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