Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
The Marketing Manager is the client facing point of contact representing the entire range of company marketing products and services to our assigned portfolio of properties. This person is responsible for managing and executing the day-to-day marketing responsibilities, and ensuring assigned clients' needs and expectations are met in a way that represents the company and provides a positive client experience.
The Marketing Manager is responsible for driving maximum lead generation and interest in the property through proactive recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders.
Essential Functions and Responsibilities
• Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
• Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the account.
• Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.
• Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.
• Serve as the lead to execute the plan as defined by the Regional Marketing Manager
• Manage and carry out the day-to-day responsibilities of their portfolio of properties.
• Support the Marketing Manager, Lease-ups with strategy, execution and stabilization of properties as they transfer into the marketing account management area of responsibility.
• Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to stabilized asset.
• Build trust and long-term relationships with internal and external clients and industry partners.
• Collaborate with operations in building viable marketing budgets through recommendations that align with the ownerships vision but also supports a successful marketing program.
• Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
• Provide management of property marketing budget to ensure spend is on target and optimized.
• Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.
• Ability to high-level analyze marketing data, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and quarterly initiatives to share with internal and external stakeholders
• Pull information as requested to support with new business development.
• Ability to collect large volume of information from multiple sources and develop a consolidated, strategic recommendation.
• The ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.
• Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.
• All other responsibilities as assigned.
Knowledge, Skills & Abilities
• Three to five years of experience in Marketing-related role in account management, client management, marketing agency, and/or portfolio management
• Experience with agile project management approach and confidence in leading projects
• Able to analyze problems and strategize for better solutions
• Understanding customer lifecycle and marketing
• Business maturity and acumen
• Able to multitask, prioritize, and manage time efficiently
• Organized and able to create multiple timelines, budgets, and schedules
• Experience and comfort in managing persuasive conversations
• Excellent verbal and written communication skills
• Multi-family industry experience is required, particularly with marketing technology innovations
• Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others
About Bell Partners
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.
Top Skills
What We Do
Established in 1976, Bell Partners Inc. (“Bell Partners” or the “Company”) is a privately held, vertically integrated apartment investment and management company focused on high-quality multifamily communities throughout the United States. Bell Partners is a best in class apartment operator, with nearly 70,000 homes across 13 states and the District of Columbia, and is one of the largest apartment renovators in the industry. The Company has over 1,600 associates and 11 offices (including its headquarters in Greensboro, NC) and offers an extensive and full service operating platform containing expertise in acquisitions and dispositions, financing, property operations, accounting, risk management and all other related support functions. Bell Partners is led by a senior management team with an average of over 20 years of experience that has invested throughout all phases of the real estate cycle and has helped the Company complete over $22 billion of apartment transactions since 2002.
