Marketing Manager

The Marketing Manager position is responsible for an assigned portfolio of university partner accounts. This role serves as the primary liaison between university partner marketing departments and internal marketing teams, functioning as a product marketing and brand steward while also providing project management oversight. Marketing Managers work closely with internal and external marketing and operations teams at all levels. This role functions as a direct supervisor for one or more Marketing Project Specialists. This position is remote supporting clients in multiple time zones, with Eastern Time being the primary working hours.

Primary Responsibilities /Accountabilities/ Essential Functions:

Build strong relationships with assigned external partners, internal functional groups, and other key stakeholders

Share and communicate marketing plans for partner accounts

Conduct regular marketing reviews and presentations with internal and external constituents

Manage and maintain all marketing and advertising assets for assigned university partners

Manage a Marketing Project Specialist to ensure all projects are submitted accurately in project management platform

Create and maintain foundational messaging documents including basic competitive research, value propositions, editorial guides and creative briefs for all assigned accounts

Equipment Used and Responsibility

MS Office Suite

Supervisory Responsibilities

This position may manage the following positions: Marketing Coordinators or Specialists and/or Marketing Project Managers.

Experience/  Education

Bachelor’s degree in marketing or related field. MBA a plus but not required

3-5 years of experience in a marketing or related field. Specific background must include marketing experience within multiple channels, such as digital marketing, social media, print, paid search, television and radio.

Demonstration of managing client expectations and working with external stakeholders

Ability to plan a campaign within budget, from conceptualization to implementation and success measurement

Excellent oral and written communication skills, including the ability to effectively present information to senior management.

High attention to detail and proven record of independently managing a high volume of tasks and timelines

Physical Requirements:

Sitting:      6-7 hours a day

Standing:  1-2 hours a day

Walking:   1-2 hours a day

Lifting:      Occasionally

Carrying:   Rarely

Pushing:    Rarely

Bending:   Rarely

Squatting: Rarely

Kneeling:     Rarely

Climbing:    Rarely

Reaching:    Occasionally

Grasping:     Frequently

Fine Eye to Hand Coordination:  Continuously

Driving:       Rarely

Work Environment:  Office building on site.  Work is performed primarily inside, subject to variations in temperature and weather, equipment noise and dust.