The Role
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
We’re looking for a Marketing Manager who’s equal parts strategic and hands-on. You’ll be leading the charge on CRM, in-app, social, and internal campaigns—plus working with external channels and partnerships—while also managing a design team.
You’ll be responsible to execute campaigns, shape channel strategy, and work closely with both internal teams and external partners to drive results. This is a hybrid role for someone who loves building while still thinking a few steps ahead. You’ll collaborate with regional and commercial teams, keep messaging aligned across markets, and spot opportunities to amplify our reach through other marketing channels and partnerships.
Your Adventure Ahead
- Strategy & Planning
- Own the end-to-end strategy for CRM, in-app, and internal engagement channels
- Identify new ways to use these channels to improve user experience and retention
- Partner with commercial/regional stakeholders to tailor campaigns to local needs and business goals
- Hands-on Execution
- Should have the ability to personally build and launch campaigns, especially in app
- Work with the team on copy, content setup, segmentation, QA—whatever it takes to get the job done right
- Collaborate with designers to develop engaging visuals and social assets
- Cross-Functional Collaboration
- Work closely with product, content, and analytics teams to align on goals
- Coordinate with commercial/regional teams to ensure your campaigns support on-ground priorities
- Be a bridge between marketing and the business—turn needs into smart, scalable campaigns
- Exploring Other Channels & Partnerships
- Think beyond internal channels—explore external marketing opportunities and lightweight partnerships
- Work with brand and comms teams to ensure integrated messaging across platforms
- Spot moments where collaboration with external partners can drive engagement or reach
- Team Collaboration & Support
- Lead and support a small team working across CRM, social, and design
- Unblock your teammates, guide their work, and step in where needed
- Keep things moving smoothly while encouraging creative thinking and experimentation
- Optimization & Learning
- Test, iterate, and optimize campaigns based on real performance data
- Share insights and learnings across the team to keep raising the bar
Essentials to Succeed
- 5+ years in marketing, with proven experience owning both strategy and execution
- Hands-on skills with marketing tools
- Strong understanding of how to tailor messaging by audience and channel
- Excellent communicator and collaborator—especially across commercial and regional teams
- Familiarity with external marketing channels (paid, influencer, brand partnerships, etc.)
- A mix of creative thinking and operational know-how
- Team leadership experience is a plus
- Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at [email protected].
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The Company
What We Do
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.
Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers.
Merchants and brand partners interested in collaborating can connect with us here: https://corporate.shopback.com/partnerships
