Marketing Manager

Are you interested to work at a global company?

Do you enjoy health care related solutions?

About our Team:

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience. All for the benefit of every patient.

About the Role:

The Marketing Manager defines and owns the marketing strategy, plan and deliverables for Health Solutions in Korea. Has in depth understanding of market, customers and users and applies this understanding to increase marketing effectiveness across these international markets. Focus on developing localized campaigns and ensuring multi-channel execution to drive growth and maintain Elsevier's leading position in the health market. Leverage digital expertise, data-driven insights, customer engagement and innovative marketing strategies to achieve business objectives.Works closely with product, Sales, Commercial and Account Development.

Responsibilities:

• Responsible for strategic planning tactical execution and implementation of all marketing programs in Korea, including marketing collaterals, promotional items, customer communications, etc.
• Manage and negotiate with marketing vendors to ensure strategic alignment and excellence in deliverables
• collaborate with internal and external stakeholders to ensure effectiveness in event execution and align events with overall marketing strategy
• Develop and implement strategies to generate qualified leads for business growth by increasing a conversation rate through optimized marketing activities targeting hospitals and academic institutions
•  Integrate with central teams to ensure campaign objectives are understood and communicated, campaign milestones hit, and relevant adjustments made based on requirements and/or market shifts
• Manage marketing budget with high-level of detail. Design and manage marketing metrics that measure marketing effectiveness and ROI.
• Will be expected to learn and acquire a basic understanding of Elsevier’s full suite of Health solutions

• Manage Korea social media & local website and engegement strategy
• Design, implement, and optimize email marketing campaigns to drive customer engagement and retention.
• Liaise with APAC digital marketing strategy
• Grow and nurture Korea end-user marketing database including engagement metrics, effectiveness
• Collaborate with internal and external ecommerce channels to drive online sales
• Optimise spend and performance across social channels
• Share best practises to optimise web content across elsevier.com instances to increase traffic and improve SEO

• Planning and execution of seminars to promote our products
• Strategic and strong relationship management with KOLs and C-levels of hospital and academic institutions
• Logistics management

Requirements:
• University Degree

• Over 1 year of experience in B2B/B2C marketing
• Strategic planning and execution of mid to large-sized projects
• Development and management of marketing collaterals and content creation
• Business intermediate level proficiency in reading, listening, and writing in English
• Efficient in managing time, proactive, and capable of balancing responsibilities while meeting expectations.
• Detailed oriented with strong project management and problem solving skills
• Ability to multi-task with strong attention to detail
• Ability to be self-managed and work independently and as part of a team
• Ability to foster excellent relationships with internal stakeholders and external partners / vendors (Agency, Societies etc.)

Work in a way that works for you:

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Medical Insurance: Coverage for your healthcare needs.
● Life Assurance Policies: Providing financial security for your loved ones.
● Accidental Death and Disablement Insurance cover
● Annual Privative Heath Check -up
● Various Paid Time Off: Take time off with Annual Leave, Sick Leave, Compassionate Leave, Compassionate Leave, Parental Leave, Marriage Leave, Examination Leave and Public Holidays.
● Long Service Award: Recognition for your dedication and loyalty.
● Employee Assistance Program : Access support for personal and work-related challenges.
● Flexible Working Arrangements: Balance work and personal life effectively.
● Access to Learning and Development Resources: Empowering your professional growth.

About the business:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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