Marketing Manager

Job Title: Marketing Manager

Location: Atlanta, GA (hybrid)

Reports to: Co-Founder

Exemption Status: Salaried, Full Time, Exempt

Who We Are

Impiricus is the next-gen, ecosystem bridging the gap between HCPs and healthcare through multi-directional communication powered by AI. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to cut through the noise and put physician care delivery at the forefront. With our unique access to HCPs, their insights, and clinical expertise, we are committed to providing life science companies with innovations needed to deliver clear, reliable, and evidence-based resources into the hands of HCPs. Guided by a council of trusted physician advisors, we ensure every message leads to better patient care.

Job Summary:

We are seeking a Marketing Manager to lead the development and execution of our physician-facing brands and resource hubs. This role will be instrumental in shaping our marketing strategy, building tools and apps for healthcare providers, and driving engagement through targeted campaigns and events. The ideal candidate has deep experience in healthcare marketing, a passion for creating impactful resources for physicians, and a data-driven mindset.

Duties/ Responsibilities:

Marketing Strategy & Brand Development:

• Develop and execute marketing strategies that enhance our physician-facing brands and engagement platforms.
• Create and manage tools, apps, and resource hubs designed to support healthcare providers.
• Drive awareness and adoption of physician resources through multi-channel marketing initiatives.

Campaign Execution & Management:

• Plan and oversee marketing campaigns targeting healthcare providers, ensuring alignment with business goals.
• Leverage digital marketing, content marketing, and event marketing to build brand recognition.
• Track and analyze marketing performance, optimizing strategies based on data-driven insights.

Stakeholder & Cross-Functional Collaboration:

• Work closely with product, sales, and operations teams to ensure cohesive messaging and branding.
• Collaborate with external partners, agencies, and industry stakeholders to expand marketing reach.
• Ensure all marketing materials align with healthcare regulations and compliance requirements.

Experience:

• 5+ years of experience in marketing strategy, preferably in healthcare or pharma.
• Strong understanding of healthcare providers, their needs, and how to engage them effectively.
• Experience in digital marketing, content marketing, and event marketing.
• Familiarity with CRM, marketing automation tools, and digital advertising platforms.
• Data-driven mindset with proficiency in marketing analytics and performance tracking.
• Excellent communication skills and ability to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Location:

• Atlanta preferred (Remote options available for exceptional candidates)

Benefits:

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act;
• Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching.

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.