Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a nique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Job Purpose
• Strategize and execute brand plans to deliver aligned brand objectives.
• Understanding consumer insights and bringing corresponding science to life.
• Delivering high impact brand connections via activations
• Displaying high business acumen in understanding the right growth levers and investing accordingly
• Manage agency and cross-functional relationships to deliver brand campaigns, go-to-market strategy, and product delivery.
• Deliver topline and brand P&L management.
• Budget Management, Performance tracking and optimizing to maximize ROI.
• Leading a team to deliver best in class plans.
Key Responsibilities
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Drive the Sensodyne Strategy (Base brand, Innovations, Access and brushes)
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Responsible for delivering topline, P&L and full year brand plans for Sensodyne India – Base Toothpaste, Innovations, Brushes and Access packs.
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Strategize and execute to deliver aligned brand objectives – to accelerate Sensodyne penetration gains.
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Develop and implement comprehensive marketing strategies and activations to drive brand growth andmarket share gains.
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Create and execute innovative, consumer-centric marketing campaigns across multiple channels (digital,traditional, in-store, Dcomm etc)
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Lead the product positioning, ensuring alignment with consumer needs, market trends, and company objectives.
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Performance management & Budgeting- Plan, execute, and optimize marketing campaigns, ensuring alignment with budget and objectives. Track campaign performance, analyze results, and adjust strategies for optimal ROI. Manage marketing budgets efficiently, ensuring proper allocation of resources for maximum impact.
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Cross functional collaboration and Agency Management - Collaborate with cross functional teams to align marketing initiatives, go to market and product launch plans. Coordinate with external agencies, vendors, and partners to execute marketing campaigns. Provide guidance and support to internal teams in implementing marketing initiatives.
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Team Leadership – Lead a team of two managers – to drive the Sensodyne Access and Sensodyne Brush
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Portfolio. Build the communication, media, activation and GTM strategy for Sensodyne Brush and Access pack (Targeting smaller towns/rural audience).
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Collaborate with sales team to deliver BIC shopper and trade on ground activations.
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Identify and activate WIMI plots to unlock market specific acceleration opportunities via customized media + comms + pack strategy.
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Mentor, guide and develop the team to build a high performance, collaborative and result oriented environment.
Qualifications and skills
- MBA from Premium Business School
- This role requires ability to launch innovations, develop brand strategy, align senior stakeholders and focus on strong execution.
- Previous Experience Required: 9-12 years
- Minimum Level of Job-Related Experience Required
- (7-8 years of Marketing experience)
Why is this level of experience required?
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The role involves working with the category teams, agency parners, sales team to deliver on Brand strategy /plans. Hence demonstrated ability to create and implement consistent brand plans across regions / channels and through all consumers touch points is a must.
Preferred
• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace
where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
What We Do
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
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