Job Description Summary
As a Marketing Manager working for Taylor Morrison, you will be working closely with our Area Marketing Director and the Vice President of Sales within the division to lead the daily execution of all marketing activities in an efficient and effective manner by providing creative, organizational, and management support. You will leverage national marketing tools, campaigns, and supplement them with divisional marketing with the core focus of quality lead and traffic generation. You will also ensure that programs developed as part of the marketing plan are implemented on an effective and timely basis, in a fast-paced environment with changing market conditions.
Job Details
We trust that as a Marketing Manager you will: (responsibilities)
- Lead overall management, coordination and execution of marketing activities for division based on overall Area strategy, plan and direction – in collaboration with Area Marketing Director
- Act as local marketing expert and leader in assigned division–attending management meetings and other key activities as assigned.
- Lead and manage members of the Marketing team
- Manage the implementation of all brand marketing initiatives as well as support division needs to hit strategic goals
- Partner with sales management to develop best-fit incentives, offers, and strategies to support sales goals
- Oversee and track all division marketing initiatives to include:
- Manage all website information with all site sources including, but not limited to, static and interactive floor plans, interactive site maps, pricing, community information, directions, photo galleries and other data as well as coordinate monthly web audits
- Provide information for digital and social media initiatives
- Produce and plan special projects and events
- Manage the schedule and execution of emails and work with Area Marketing Director and Email and Marketing Automation Team to track success
- Setup new sales offices, the interactive sales office and model home experience items
- Order, coordinate, and install model exterior signage, entrance signage, and off-site signage
- Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, Matterport tours, floor plan and community videos, etc.)
- Responsible for annual division specific marketing plan
- Creation and implementation of division advertising budget including tracking, coding and processing advertising invoices
- Act as liaison to Creative Studio and Corporate Communications team to drive division initiatives
- Write, edit and proof copy.
- Track results for all marketing initiatives, analyzing what worked and what did not work to increase efficiency for the future
- Competently communicates between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports and respond promptly to requests
- Helps instill a fun culture of teamwork, and openness to drive positive team member engagement
- Maintain and organize project files, spreadsheets and other project resources as required
- You are willing to perform other duties as assigned
What you will need: (competencies, behaviors & attributes)
- Business Acumen
- Customer Focus
- Developing Direct Reports and Others
- Drive for Results
- Priority Setting
- Self-Knowledge
About you:
- Bachelor's degree in marketing, Communications, or other related field and 3-5 years of marketing experience
- Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
- Proficient in all Microsoft Office Applications as well as have savvy computer skills
- Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
- Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
- Acts with urgency to meet deadlines, requiring exceptional organizational and time management skills and a focus on details
- Strong in communication skills both oral and written as well as strong in organization skills
- Customer service oriented and believe customer is number one priority
- Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
FLSA Status: Exempt
This position is considered an exempt position for purposes of wage-hour law, which means that you will not be required to keep a time record and will not be eligible for overtime pay.
Will have responsibilities such as:
- Interviewing, selecting, and training employees;
- Setting rates of pay and hours of work;
- Appraising productivity;
- Handling employee grievances or complaints, or disciplining employees;
- Determining work techniques;
- Planning the work;
- Apportioning work among employees;
- Determining the types of equipment to be used in performing work, or materials needed;
- Planning budgets for work;
- Monitoring work for legal or regulatory compliance;
- Providing for safety and security of the workplace
Essential Functions:
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
- Report to Division/Corporate Office/Community daily and adhere to schedule
- Frequent visitation of communities and the competition
- Occasional travel to the corporate office or other divisions
- Presence at occasional evening or weekend events may be required
- Ability to oversee direct reports daily and provide guidance as needed
- Ability to access, input, and retrieve information from a computer and/or electronic device
- Ability to have face to face conversations with customers, co-workers and higher level management
- Ability to sit or stand for long periods of time and move around work environment as needed
- Ability to operate a motor vehicle
- Comply with company policies and procedures
Physical Demands:
- Must be able to able to remain in a stationary position 50% of the time
- The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.
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Benefits of Working With Taylor Morrison
We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:
- Competitive Compensation
- Health Care - Medical/Dental/Vision/Prescription Drug Coverage
- 401(k) with Company Matching Contributions
- Flexible Spending Accounts
- Disability Programs
- Employee & Dependent Life Insurance
- Vacation & Company Holidays
- Tuition Reimbursement
- Employee Home Purchase Rebate Program
- Home Mortgage Program
- Employee Assistance Program (EAP)
What We Do
Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to uphold our culture we affectionately call TMLiving and fulfill our promise to ‘Love the Customer,’ or innovating the homebuying experience into the very best it can be, it’s our people who fuel our passion for making Taylor Morrison the perfect place to call home.
We’re honored to hold the title of America’s Most Trusted® Home Builder by Lifestory Research for six years running, and for being named one of Fortune Magazine’s World’s Most Admired Companies in 2019 and 2020 and one of Glassdoor’s Best Places to Work in 2018 and 2020. Our efforts to make the homebuilding industry more representative and inclusive have also been recognized with a three-time inclusion on Bloomberg’s Gender Equality Index in 2019, 2020 and 2021. These accolades, paired with our esteemed company culture, unwavering commitment to sustainability, philanthropy and healthy living, and dedication to elevating the customer and employee experience make us a great choice for potential homebuyers and future team members alike.
Today, Taylor Morrison and our family of brands build in 11 states and 22 major markets—securing us the No. 5 spot for the nation’s largest homebuilders. To make the homebuying journey as seamless as possible, we also offer a one-stop-shop experience through our suite of in-house financial services, including mortgage, title services and insurance. With a legacy spanning over 100 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.