Marketing Manager

Content Generation

• Develop compelling content for various marketing channels, including blogs, whitepapers, and case studies.
• Collaborate with subject matter experts to create informative and engaging content.
• Ensure content aligns with brand messaging and resonates with the target audience.

Socials

• Develop and implement social media strategies to enhance brand visibility and engagement.
• Create and curate compelling content for various social media platforms.
• Monitor social media analytics to track performance and adjust strategies accordingly.

Decks

• Create visually appealing and impactful presentations (decks) for internal and external use.
• Collaborate with key stakeholders to gather information and insights for effective presentation content.
• Ensure consistency in branding and messaging across all presentations.

Website

• Manage and update the company website to ensure it reflects current branding and messaging.
• Collaborate with web developers to implement improvements and new features.
• Monitor website analytics to identify opportunities for optimization.

Events

• Plan, organize, and execute both virtual and in-person events to promote brand awareness and engagement.
• Collaborate with cross-functional teams to ensure seamless event execution and alignment with marketing objectives.
• Evaluate and report on the success of events, recommending improvements for future initiatives.

CRM Administration

• Oversee the administration of the Customer Relationship Management (CRM) system.
• Ensure accurate data entry, track customer interactions, and implement CRM best practices.
• Collaborate with the sales team to optimize CRM usage for customer engagement.

Market Research

• Conduct market research to identify industry trends, competitive landscape, and customer needs.
• Analyze market data to provide insights that inform strategic decision-making.
• Stay abreast of emerging trends and technologies in the insurance industry.

Qualifications

• Creative mindset with the ability to think strategically.
• Excellent communication and interpersonal skills.
• Proven experience in marketing, with a focus on the insurance or financial services industry preferred.
• Strong project management skills and the ability to multitask effectively.
• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in CRM systems, website management, and social media platforms.