Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

We are looking for an ambitious and results-driven Marketing Manager to help shape the future of our new, innovative event experience. Reporting directly to the Head of Attendee Marketing, you will have the unique opportunity to lead the charge in bringing our inaugural event to life, crafting high-impact marketing strategies that will set the stage for its success. This newly created role offers you the chance to take ownership of a high-profile project within our portfolio, shaping how our audiences interact with and experience the brand.

You will be instrumental in shaping the story of this new event by creating awareness and driving attendance. Through your marketing expertise, you will define and elevate the event’s brand, ensuring it resonates with the right audiences through targeted, multi-channel marketing initiatives. By working closely with cross-functional teams, you will align all marketing efforts with the organisation’s broader goals, ensuring seamless execution and impactful results.

This is a unique opportunity to be a key part of the team launching a groundbreaking event, where your marketing expertise will help shape and drive its success from the ground up.

We are looking for a proactive and creative marketing professional who can drive measurable results through targeted, high-impact marketing campaigns.

• An experienced professional who has 5+ year background in marketing with a track record of developing and executing successful marketing strategies that deliver measurable growth.
• Seasoned marketing skills, with a deep understanding of all marketing alongside proficiency in analytics platforms and performance-driven strategies.
• Creative and innovative problem-solver who can develop new marketing ideas and campaigns to differentiate our event within the market.
• Analytical mindset, with a strong proficiency in using data to make marketing decisions, measure success and adjust strategies accordingly.
• Financial acumen with proven experience in managing marketing budgets, ensuring effective allocation of resources and optimising spend for maximum ROI.
• A collaborative team player who can effectively manage and communicate with cross-functional teams and key stakeholders to ensure that marketing tactics are fully aligned with overall goals and driving results

Your Responsibilities

• Deliver the Marketing Strategy: Lead the execution of the strategy, ensuring timely execution that aligns with business goals and drives measurable event success.
• Plan, Develop and Execute Marketing Campaigns: Lead the end-to-end development of innovative, multi-channel marketing campaigns that effectively promote the new event, drive registrations, and build brand awareness.
• Brand Development and Positioning: Define and shape the event’s brand identity, ensuring it stands out in the market as a must-attend experience.
• Audience Segmentation and Targeting: Identify key audience segments and tailor marketing campaigns to engage each group effectively.
• Cross-Functional Collaboration: Work closely with teams across operations, sponsorship, commercial, content, partnerships, and design to ensure seamless event execution in alignment with OKRs.
• Budget Management and ROI Optimization: Take ownership of the marketing budget for the event, ensuring resources are allocated efficiently. Track marketing spend, optimize for cost-effective solutions, and report on ROI and campaign effectiveness.
• Post-Event Reporting and Insights: After the event, conduct a thorough analysis of marketing performance, including attendee acquisition, brand perception, engagement, and feedback. Provide insights and recommendations for future marketing strategies.

Qualifications

Minimum Education Level

• Educated to degree level or equivalent.

Background Knowledge, Skills & Experience

• You will have an understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• You will have database development and growth including segmentation / advanced targeting.
• You will have proven experience of building relationships with partners and stakeholders.
• You will have an analytical and questioning mindset.
• You will have exposure to design and print suppliers / agencies.
• You will have good copywriting skills.
• You will be technology savvy with an ability to quickly adopt and work with new technology solutions.

Desirable

• Ideally you will have experience of using marketing automation technology (preferably Eloqua or Adobe Experience Manager)
• Ideally you will have experience of working with CMS platforms (but coding knowledge not required).
• Ideally you will have experience of managing social media through scheduling platforms and experience of social media listening and sentiment analysis.
• Ideally you will have experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Ideally you will have events marketing experience.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include: - 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Time out: 30 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Broader impact: take up to four days per year to volunteer
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• A comprehensive company funded private medical insurance with optical and dental coverage 
• Strong wellbeing support through EAP assistance, access to mental health first aiders, and access to health apps and more 
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.

As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here