Marketing Manager

Posted 16 Days Ago
Hiring Remotely in CA
Remote
Senior level
Insurance
The Role
As a Marketing Manager, you will drive marketing strategies for premium financing solutions targeting high-net-worth clients. You will develop strategic marketing plans, manage digital marketing efforts, and collaborate with internal and external teams to enhance client relationships and generate leads. Your role involves tracking performance metrics and creating marketing materials to support business growth.
Summary Generated by Built In

Our Company

Explore how you can contribute at AmeriLife.

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

Job Summary

We are seeking a highly experienced Marketing Manager to lead and execute the marketing strategies for a new initiative, which focuses on premium financing solutions for high-net-worth clients. This platform allows trusted advisors to offer their clients advanced wealth preservation strategies by leveraging Succession Capital Alliance’s decades of experience in life insurance solutions for ultra-high-net-worth individuals.
As the Marketing Manager, your primary responsibility will be to drive marketing efforts that build awareness, develop relationships, and support business growth through trusted advisor partnerships. You will work closely with account managers, sales teams, and trusted advisors to implement sophisticated planning solutions aimed at enhancing client relationships and acquiring new business.

Job Description

Key Responsibilities:

Develop and execute strategic marketing plans to promote platforms, with a focus on high-net-worth and ultra-high-net-worth clients.

Collaborate with account management teams to create customized marketing strategies for non-traditional firms and larger, high-margin cases.

Manage and optimize digital marketing, content creation, and campaign management to generate leads and strengthen brand awareness.

Work with internal teams and external partners to create marketing materials, case studies, and thought leadership pieces tailored to trusted advisors.

Identify and develop relationships with key influencers within the trusted advisor community to grow engagement with all platforms.

Track marketing performance metrics and prepare reports to measure campaign success and return on investment.

Qualifications:

10+ years of relevant marketing experience, ideally in financial services, wealth management, or premium financing sectors.

Proven experience in account management, marketing strategy development, and execution in a B2B environment.

Strong understanding of marketing to high-net-worth individuals and trusted advisors.

Exceptional project management skills with the ability to handle multiple priorities in a fast-paced environment.

Excellent communication, presentation, and relationship-building skills.

Ability to collaborate cross-functionally and with external partners to execute initiatives effectively.

Familiarity with digital marketing tools, CRM systems, and data analysis.

Preferred Experience:

Previous experience in the life insurance or premium financing industries.

Experience in working with ultra-high-net-worth clients or sophisticated financial planning solutions.

Education:

Bachelor’s degree in Marketing, Business, or a related field required.

Master’s degree in Marketing or an MBA is a plus.

This is a unique opportunity to play a pivotal role in growing a high-impact initiative within the premium financing space, while working with top-tier trusted advisors and delivering innovative solutions for wealth preservation.

Top Skills

Not Applicable
The Company
HQ: Clearwater, FL
1,001 Employees
On-site Workplace
Year Founded: 1971

What We Do

Based in Clearwater, Fla., AmeriLife is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers.

For nearly 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 150,000 insurance agents and advisors, nearly 30 marketing organizations, and 50 insurance agency locations.

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