Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.
Overview:
The Marketing Strategist will work closely with the Treasury Solutions and Investment Banking lines of business and other teams in developing a marketing strategy, establishing high level of business engagement, accelerating business development that drives client adoption of solutions and services. The marketing strategist will create the most relevant marketing assets while rationalizing assets that are no longer relevant but require changes. Content and assets should be leveraged across all channels, with a focus on digital.
Responsibilities:
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Define in partnership with the brand, product and sales leads the positioning of Treasury Solutions and Investment Banking and their related products and services.
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Develop go-to-market calendars in conjunction with Industry and Solutions and Marketing and Communication teams.
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Define a strategy of key product marketing activities and manage budgets to support the acquisition, deepening and retention of new customers.
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Deep understanding of product portfolio and collaboration with product team on launches of new products and changes of existing products.
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Identify and create relevant marketing assets that supports the different stages of the product sales cycle; Execute effective marketing strategies to drive awareness, consideration and leads.
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Partner with content strategist to develop product one pagers, pitchbook slides, insights, and testimonials.
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Work cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, events and sponsorships, etc.).
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Define KPIs that measure and optimize marketing strategies, partnering with marketing analytics and sales enablement teams to provide regular reporting and executive summaries on programs and initiatives.
Qualifications:
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7-8 years plus experience in financial services marketing; B2B preferred.
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Bachelor’s degree in business or marketing; MBA preferred.
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Knowledge of Treasury Solutions and Investment Banking products and solutions.
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Extensive direct marketing experience with strong understanding of digital marketing techniques.
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Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
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Superior communication, problem solving skills and ability to learn and adapt quickly.
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Self-motivated with ability to work independently and strong organizational skills.
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Demonstrates flexibility in a growing and changing environment.
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Comfortable using collaboration and CRM tools such as Asana and Salesforce.
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Familiar with marketing automation tools such as Pardot and SFMC, and Google Analytics.
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.
What We Do
Our expert bankers are committed to helping your business build and grow. Equipped with experience-based insights and a proven record of implementing custom solutions for clients, we can help you with a suite of business lending, investing and financial management services that see you through every step of the way.
Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue.
Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers
Texas Capital Bank is a wholly owned subsidiary of Texas Capital Bancshares, Inc. (NASDAQ®: TCBI). For more information, please visit www.texascapitalbank.com. Member FDIC. NASDAQ®: TCBI. Equal Housing Lender.
Texas Capital Bank and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. Please view our EEO Policy to learn more: https://www.texascapitalbank.com/equal-employment-opportunity-policy
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