We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across six countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
Wave is now the largest financial institution in Senegal, with over 7 million users. And, we’re still in the early days of our product roadmap and potential impact on people’s everyday lives.
Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset and a passion for developing and executing marketing campaigns? If so, we want to hear from you!
Reporting to the Senior Marketing Manager, you will be in charge of Above-the-Line (ATL) and Below-the-Line (BTL) activities. You will coordinate our marketing strategies and campaigns and ensure that they align with our overall business objectives and goals. You will play a key role in driving user growth and engagement through effective ATL and BTL marketing tactics.
In this role, you'll:
- Develop and implement ATL and BTL marketing strategies that align with Wave's growth objectives.
- Plan, execute, and oversee all
- ATL activities, including TV, radio and print
- All BTL activities, including events (roadshows, exhibitions, conferences, seminars), promotions, and on-ground activations.
- Collaborate with cross-functional teams and stakeholders across the company to deliver impactful marketing campaigns that drive user acquisition and brand awareness.
- Manage relationships with external agencies and partners to ensure the successful execution of marketing activities.
- Monitor and analyze the performance of marketing campaigns, using data to make informed decisions and optimize strategies.
- Provide regular reports on the effectiveness of ATL and BTL activities, including insights and recommendations for improvement.
Key details
- Location: You'll work from our office in Abidjan.
- You must have work authorization in Côte d’Ivoire.
- This is a permanent position.
- Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
- We run Performance Reviews twice a year and give bonuses or promotions to exceptional performers who have been at the company for more than 6 months.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer (26 weeks for mothers and 4 weeks for fathers) and subsidized child care when you return to work.
- We help you live your fullest life now- we subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- Bachelor's or master's degree in business, marketing, communications, or a related field.
- At least 6+ years of relevant work experience in marketing.
- An all-rounded KPI-driven marketer who has managed ATL and BTL campaigns and brand-building events with proven commercial results.
- Excellent project management skills, orchestrating different workstreams within sizeable complex campaigns under tight deadlines.
- Good analytical skills and ability to distill insights and make data-driven decisions.
- Strong collaboration and interpersonal skills with a proven ability to work effectively across the company.
- Experience working with external agencies on both online and offline campaigns.
- Strong people leadership skills and an engaging personality that can inspire, mentor, and develop a young team.
- Excellent communication and presentation skills.
- Fluent in French and English.
You might be a good fit if you
- Are detail-oriented and highly organized.
- Have experience working in a marketing agency, telecom, payment service provider, FMCG, or financial institution.
- Have a curious and creative mind.
- Are passionate about marketing trends, consumer behavior, and brands.
- Can work independently and as part of a team with a proactive and results-oriented mindset.
- Are adaptable and able to thrive in a fast-paced, dynamic environment.
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, and Uganda, plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- In 2023, we were on Y Combinator's top 50 companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What We Do
We're making Africa the first cashless continent.
In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast.
Our goal is to drive financial inclusion and make Africa the first cashless continent
