The Role
The Marketing Manager will lead B2B marketing strategy, demand generation, lead generation, ABM campaigns, marketing operations, and campaign analytics. The role partners closely with sales to align campaigns, manage leads, improve pipeline contribution, and optimize marketing ROI. Responsibilities include coordinating cross-functional execution, monitoring KPIs, managing CRM and lead processes, and refining strategies based on campaign performance and sales feedback.
Summary Generated by Built In
Role – Marketing Manager
Location - New York, NY (Onsite)
Employment Type: Full-Time
NetCom Learning is seeking a versatile, results-driven Marketing Manager to oversee its 360-degree marketing function and drive integrated marketing initiatives aligned with the company's business and revenue objectives.
This role will encompass multiple areas of marketing, including demand generation, digital marketing, campaign management, Account-Based Marketing, marketing analytics, and selected Revenue Operations responsibilities. The individual will work closely with the inside sales and sales teams to ensure alignment across marketing campaigns, lead generation, pipeline development, and revenue growth.
The ideal candidate will combine strategic thinking with hands-on execution, bringing the ability to manage multiple marketing functions, identify growth opportunities, optimize marketing performance, and establish effective processes that connect marketing activities with business outcomes.
Key Responsibilities- Develop and oversee 360-degree B2B marketing strategies aligned with business objectives and revenue goals.
- Drive demand generation and lead-generation initiatives to accelerate pipeline growth and customer acquisition.
- Act as a key liaison between sales, inside sales, and marketing teams to plan and execute targeted B2B campaigns.
- Translate sales priorities, target accounts, and business requirements into focused marketing campaigns and outreach initiatives.
- Plan and execute Account-Based Marketing (ABM) strategies for high-value accounts and enterprise prospects.
- Collaborate with sales, content, digital marketing, and design teams to develop campaign messaging, collateral, and multi-channel outreach.
- Oversee selected Revenue Operations and marketing operations activities, including CRM alignment, lead management, and reporting.
- Ensure effective lead handover, follow-ups, and alignment between marketing-generated leads and sales teams.
- Monitor campaign performance, lead conversion, pipeline contribution, and key marketing KPIs.
- Identify opportunities to optimize campaign execution, cross-functional workflows, and marketing ROI.
- Coordinate campaign timelines, deliverables, and execution across internal teams to ensure consistent messaging and timely delivery.
- Analyze campaign results and sales feedback to refine marketing strategies and improve B2B engagement and conversions.
- Experience in B2B technology, IT services, corporate training, professional education, or a related industry.
- Familiarity with CRM and marketing automation platforms.
- Experience with lead scoring, campaign attribution, funnel reporting, and marketing performance dashboards.
- Understanding of enterprise marketing, account targeting, and multi-channel outreach.
- Experience working with geographically distributed sales or marketing teams.
- Onsite, high-visibility role in a growing US market
- Opportunity to work with enterprise and government clients
- Performance-driven environment with clear growth opportunities
- Be part of a globally recognized training and certification organization
Skills Required
- Experience in B2B technology, IT services, corporate training, professional education, or a related industry
- Familiarity with CRM and marketing automation platforms
- Experience with lead scoring, campaign attribution, funnel reporting, and marketing performance dashboards
- Understanding of enterprise marketing, account targeting, and multi-channel outreach
- Experience working with geographically distributed sales or marketing teams
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The Company
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