Marketing Manager

Description

Join Acorn Distributors

Acorn Distributors is a leading distributor of janitorial and foodservice products, serving customers across Education, Healthcare, Government, Hospitality, Commercial, Property Management, Restaurant, and Catering industries. Our success is built on delivering exceptional products, expert solutions, and outstanding customer service. We are seeking a strategic, innovative, and results-driven Marketing Manager to lead our marketing initiatives and strengthen the Acorn brand. This individual will collaborate closely with executive leadership, sales, operations, purchasing, and vendor partners to develop and execute programs that drive customer engagement, sales growth, and market expansion.

Position Summary

The Marketing Manager is responsible for developing and executing Acorn's marketing strategy while ensuring alignment with company goals and sales objectives. This role will oversee branding, digital marketing, vendor marketing programs, promotional campaigns, events, and communications while leading marketing-related projects that enhance customer experience and company growth. The ideal candidate is creative, analytical, highly organized, and passionate about leveraging modern marketing tools, including AI-powered solutions, to improve efficiency and drive results.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing strategies that support company growth objectives.
• Lead and mentor the Sales and Marketing Coordinator, providing direction, coaching, and performance support.
• Partner with Sales, Operations, Purchasing, and Leadership teams to align marketing initiatives with business goals.
• Identify new opportunities to increase brand awareness, customer engagement, and market share.

Marketing & Brand Management

• Manage and protect the Acorn brand across all customer-facing channels.
• Oversee advertising, promotional campaigns, social media, email marketing, and public relations efforts.
• Create and approve compelling marketing content for digital and print platforms.
• Ensure consistency in messaging, visual identity, and customer experience.

Vendor & Program Management

• Develop and manage vendor marketing programs, including cooperative marketing initiatives and funding opportunities.
• Collaborate with manufacturers and supplier partners to create and execute promotional campaigns and sales incentive programs.
• Monitor and report on program performance, ROI, and vendor participation.

Digital Marketing & Communications

• Lead website management, content development, SEO initiatives, and digital advertising efforts.
• Utilize marketing automation and AI-powered tools to improve campaign performance and customer engagement.
• Analyze campaign effectiveness and provide recommendations based on metrics and performance data.
• Manage internal communications and marketing support for company initiatives.

Events & Business Development

• Coordinate and support sales meetings, customer events, trade shows, vendor showcases, and company-sponsored programs.
• Represent Acorn Distributors at industry events and networking opportunities.
• Assist with customer-facing presentations and promotional activities.

Budget & Financial Management

• Work with our EVP to develop and manage the annual marketing budget.
• Track marketing expenditures and measure return on investment across campaigns and programs.
• Prepare reports and financial recaps related to marketing activities, events, and vendor funding programs.

Qualifications

Preferred Skills & Competencies

• Self-motivated leader with a strong sense of ownership and accountability.
• Excellent project management and organizational skills.
• Strong written, verbal, and visual communication abilities.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• High attention to detail and commitment to quality.
• Data-driven decision maker with strong analytical skills.
• Proven ability to work independently and collaboratively across departments.
• Experience utilizing AI tools and modern marketing technologies to improve productivity and results.

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum of three (3) years of marketing, brand management, business development, or related experience.
• Experience in B2B distribution, janitorial, foodservice, or industrial markets preferred.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with Canva, Adobe Creative Suite, CRM platforms, digital marketing tools, and AI applications preferred.
• Valid driver's license and reliable transportation required.

Working Conditions

• Hybrid work schedule with three days in the office and two days remote.
• Travel within the assigned territory and occasional out-of-state travel.
• Attendance at customer locations, company facilities, industry events, and trade shows.
• Extended periods of computer and telephone use.
• Ability to stand and walk for extended periods during events and meetings.
• Ability to lift up to 30 pounds when supporting event setup, product demonstrations, or customer activities.

Why Join Acorn Distributors?

At Acorn Distributors, you will be part of a growing organization where your ideas, creativity, and leadership can make a meaningful impact. We offer a collaborative culture, professional growth opportunities, and the ability to help shape the future of a respected industry leader.