EF Education First

Marketing, Manager

Posted 3 Days Ago

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Tokyo, JPN

In-Office

Senior level

Edtech

The Role

Own Japan’s digital marketing strategy, budget, and local team while driving lead generation through PPC, social media, audience segmentation, automated journeys, localized campaigns, experimentation, and data-driven optimization. Analyze performance using marketing analytics tools, improve conversion rates and ROI, and maintain a high-performing test-and-learn culture.

Summary Generated by Built In

Are you a results-driven digital marketing leader with a passion for driving growth in the Japanese market? If so, this is an exciting opportunity to shape the future of our business in one of the most dynamic markets in the world.

In this role, you will own the entire digital marketing strategy and implementation for Japan, leading a local team and managing the marketing budget. This is a lead-generation-driven business, and your success will be measured by your ability to attract, nurture, and convert prospects through highly optimized, data-driven marketing initiatives. We are looking for someone who thrives on experimentation, continuously analyzing performance, and optimizing strategies to maximize impact.

Key Responsibilities

Develop and execute the digital marketing strategy for Japan, ensuring a strong balance between brand awareness and performance marketing to generate high-quality leads.
Own the Japan digital marketing budget, strategically allocating resources across channels and initiatives to maximize ROI.
Identify growth opportunities through continuous experimentation, A/B testing, and data-driven optimization.
Direct and oversee PPC search campaigns across Google & Yahoo JP
Craft and implement our social media strategy on Tiktok, Instagram, Meta and LINE, including paid campaigns
Analyze campaign performance data to maximize conversion rates and continuously improve marketing efficiency
Design and implement audience segmentation, personalized messaging, and automated customer journeys to drive engagement and conversions
Develop localized content and campaign calendars tailored to seasonal trends, segmentation preferences, and user behaviors
Foster a high-performance culture within the digital marketing team, leading by example and promoting a test-and-learn approach
Leverage analytics tools (e.g., Google Analytics, Salesforce Marketing Cloud) to monitor key performance indicators and optimize digital marketing initiatives
Stay ahead of market trends, consumer behavior shifts, and emerging digital marketing opportunities to maintain a competitive edge

Qualification & Experience

Bachelor’s degree in any field
8+ years of experience in digital marketing, with expertise in performance marketing and lead generation
Proven ability to interpret complex data and translate insights into strategic action
Deep understanding of Japan’s digital marketing landscape, including local ad platforms and consumer behavior
Hands-on experience with key marketing tools (e.g., Salesforce Marketing Cloud, Google Analytics)
A passion for testing, analyzing, and optimizing campaigns to drive continuous improvement

This is a rare opportunity to take full ownership of digital marketing in Japan, driving growth through innovative, data-driven strategies. If you’re ready to make an impact, we’d love to hear from you!

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

About the Team

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.

Skills Required

Bachelor's degree in any field
8+ years of experience in digital marketing
Expertise in performance marketing and lead generation
Ability to interpret complex data and translate insights into strategic action
Deep understanding of Japan's digital marketing landscape, local advertising platforms, and consumer behavior
Hands-on experience with Salesforce Marketing Cloud and Google Analytics
Experience testing, analyzing, and optimizing campaigns for continuous improvement

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The Company

HQ: Cambridge, MA

25,069 Employees

What We Do

A career at EF is something different. You’ll think boldly, own your job, and create a career you are proud of—and have fun doing it. When you join EF, you will join a global community of creative minds, innovators, and change-makers. Since 1965, we've created programs that help people see new places, experience new cultures, and learn about the world and themselves. People are at the heart of everything we do, and it all begins with the talented and collaborative EFers who bring our mission-opening the world through education- to life across 55 countries and counting.