The Role
Develops and executes Poland’s marketing plan for a medical device business. Responsibilities include localizing campaigns, managing media and OPEX budgets, analyzing market and campaign performance, building KOL and customer relationships, supporting product launches, coordinating with sales and finance, organizing congresses, and communicating brand strategy to country stakeholders. The role is office-based in Wrocław with regular travel within Poland and to headquarters in Switzerland.
Summary Generated by Built In
Marketing Manager is responsible for developing and executing the assigned marketing plan for Poland in line with company strategy to deliver the objectives. This role reports into the Marketing Lead Poland and is based in local office, with regular travel within the responsible market and to HQ in Switzerland.
Job is located in our office in Wrocław, with 5-days in the office work mode.
Job is located in our office in Wrocław, with 5-days in the office work mode.
Key Responsibilities
- Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:
o Strategy Planning as part of AOP
o Localize campaign materials
o Implementation of media Planning including Digital
o Local evidence development (publications, speakers)
o Local Congress + exhibitions
OPEX Budget Management
- Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
- Build KOL network (speakers, key customers, institutions) to support execution of the plan;
- Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
- Identify and champion local growth opportunities in addition to the regional plan
- Key stakeholder in country leadership team to lead the country marketing plan;
- Development of country market insights and analytics to successfully execute country market plans;
- Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
- Country Market analysis to support ROI expectations;
- Developing and maintaining relationships with country speakers, customers and universities;
- Cross functional coordination with Sales and finance teams to support business growth;
- Establishing close relationships with the global, regional and local marketing teams;
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
- Utilize digital communication platforms to deliver plan
Skills, Knowledge & Expertise
- Bachelor degree or above, preferably in a marketing or business related field.
- Ideally at least 3 years of proven work experience in Brand Management at country level.
- Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand.
- Excellent communication and presentation skills. Native Polish and fluent English
Job Benefits
The final offer is determined based on the scope of the role, level of responsibility, experience, education, completed training, and key competencies of the candidate.
Align Technology, in addition to statutory benefits, provides a comprehensive set of perks designed to support employee comfort and professional development. Available benefits include, among others: private medical care through Luxmed, a Multisport card, private life insurance, a social fund, meal subsidies, and discounts on company products.
Information regarding compensation policies and salary ranges for this position can be found in the Compensation Policy available under the Corporate Disclaimers section of our careers site: https://jobs.aligntech.com/corporate-disclaimers
We encourage all candidates to review this document before moving forward in the recruitment process.
Align Technology, in addition to statutory benefits, provides a comprehensive set of perks designed to support employee comfort and professional development. Available benefits include, among others: private medical care through Luxmed, a Multisport card, private life insurance, a social fund, meal subsidies, and discounts on company products.
Information regarding compensation policies and salary ranges for this position can be found in the Compensation Policy available under the Corporate Disclaimers section of our careers site: https://jobs.aligntech.com/corporate-disclaimers
We encourage all candidates to review this document before moving forward in the recruitment process.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor’s degree or higher, preferably in marketing or a business-related field
- At least 3 years of proven country-level brand management experience
- Experience in the medical device industry, preferably with products driven by active consumer or patient demand
- Native Polish language proficiency
- Fluent English language proficiency
- Excellent communication and presentation skills
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
