Marketing Manager

The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories—combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.

The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support. This role plays a highly hands-on function, ensuring the hotel and its outlets are consistently and compellingly represented across all digital channels.

Working closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real-time content capture, social storytelling, website support, email marketing, and campaign execution. The Marketing Manager collaborates with on-property teams and external partners to bring the hotel’s experiences to life through engaging digital content and cohesive messaging.

Content Creation & Storytelling

• Lead on-property content capture, including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
• Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property’s brand voice and positioning
• Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
• Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
• Manage and organize digital assets, ensuring content libraries are current and accessible

Social Media Management

• Own day-to-day social media execution, including posting, scheduling, community engagement, and performance tracking
• Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
• Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
• Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly

Digital Marketing Support

• Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices
• Assist in execution of email marketing campaigns, including content development, deployment, and reporting
• Partner with agencies and internal teams on paid media and digital campaigns, ensuring alignment with property needs and content strategy
• Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations

Campaigns & Promotions

• Execute marketing campaigns and promotional initiatives across social, email, and web channels
• Assist in developing campaign messaging, creative assets, and deployment plans
• Support post-campaign analysis and reporting to inform future initiatives

Brand & On-Property Alignment

• Ensure all content and communications reflect the hotel’s brand identity and positioning
• Collaborate with on-property teams to support activations, events, and partnerships, capturing content before, during, and after execution
• Maintain consistency across all guest touchpoints, both digital and on-site

Tools & Systems

• Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution
• Maintain organized digital asset management practices
• Support CRM and database initiatives through content and campaign execution

TECHNICAL & FUNCTIONAL EXPERTISE

• Strong working knowledge of:
  • Social media platforms (Instagram, Facebook, LinkedIn, etc.)
  • Content creation and editing (photo/video)
  • Digital marketing fundamentals (email, SEO, paid media support)
  • Content management systems (CMS)
• Proficiency with tools such as:
  • Social scheduling and analytics platforms (Brandwatch preferred)
  • Google Analytics (basic reporting understanding)
  • Website CMS experience (Verb preferred)
  • Email marketing platforms (Revinate experience is preferred)

OTHER RESPONSIBILITIES

• All other duties as assigned, requested, or deemed necessary by management

SUPERVISORY DUTIES

None (will support coordination with agencies or vendors and hotel outlet leaders)

BEHAVIORAL FOCUS

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. Please refer to Sage’s competency models for role-specific expectations.

Education/Formal Training

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)

Experience

• 3–5 years of experience in marketing, social media, or content creation roles OR education specifically in product marketing
• Hospitality, lifestyle, or brand marketing experience strongly preferred

Knowledge/Skills

• Strong eye for visual storytelling and brand consistency
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• High attention to detail and organization
• Self-starter with a proactive, creative mindset
• Basic understanding of marketing performance metrics

PHYSICAL DEMANDS

• Occasional standing and on-property movement for content capture
• Occasional lifting of equipment or materials up to 25 lbs

ENVIRONMENT

• Primarily indoor, with regular on-property presence for content capture and activations

At Sage we create a culture of belonging. Our team members serve with creativity, and passion. Sage associates execute unforgettable experiences and take pride in our communities. We set new standards in hospitality.

The Perks:

• Sage Hotel & Restaurant Discounts across the US
• Paid vacation, sick and holiday pay
• Medical, Vision, Dental Insurance
• 401k
• Convenient Location
• Free Shift Meal
• Complimentary Parking