The Role
Owns employer and corporate brand strategy, internal communications, employee engagement, review-site reputation, events, presentations, website content, and employee value proposition rollout. The role partners with executives, recruitment, business development, and external marketing agencies to improve communication, engagement, recruitment outcomes, and organizational culture across homes, schools, and support functions.
Summary Generated by Built In
This is a remote role with travel to our support centre in Belper. This role will also be considered on reduced or part time hours.
We're looking for an exceptional Marketing Manager and Head of Fun. This is an amazing opportunity to build something new and influence from the ground up while working in an exciting business driven by outcomes for our Young People and colleagues. In this role you will report to Steve our CPO with a dotted line to Jill our CEO.
We're looking for an exceptional Marketing Manager and Head of Fun. This is an amazing opportunity to build something new and influence from the ground up while working in an exciting business driven by outcomes for our Young People and colleagues. In this role you will report to Steve our CPO with a dotted line to Jill our CEO.
Our key objective at Esland is recruiting and retaining employees and this, rather than customer marketing is the key focus of this role.
The introduction of this role will be instrumental to raise the bar on how we engage and communicate with all our teams and prospective employees, with particular focus on teams within our Homes Schools and Assessments and develop both our Company and Employer Brand.
You will collaborate with key stakeholders to improve our brand and internal communications across our Homes, Schools and Support functions, supporting the role out of our Employee Value Proposition internally and externally keeping all our Eslanders informed and engaged on key messages regardless of their job role or where they are working.
We want clear, inspirational and timely messaging in the right tone of voice to keep all our teams connected to our brand purpose, our values and fully informed on business activities. At Esland we move at pace, so we need effective communication channels to support our teams to deliver great outcomes for our Young People.
From a recruitment perspective a key outcome of this role will be an increase in the percentage of positive reviews on Indeed Glassdoor and Google and you will own this and find ways to encourage positive reviews and give feedback on all reviews.
In addition to the Employee Value Proposition, we require the Marketing Manager to take the lead in delivering evidence based qualitative case studies demonstrating to our customers and stakeholders the numerous positive outcomes which we achieve for our young people alongside supporting the business development function with customer marketing in terms of new product developments conferences and the website.
In addition to the Employee Value Proposition, we require the Marketing Manager to take the lead in delivering evidence based qualitative case studies demonstrating to our customers and stakeholders the numerous positive outcomes which we achieve for our young people alongside supporting the business development function with customer marketing in terms of new product developments conferences and the website.
As Head of Fun at Esland you will lead the delivery of one of our key objectives which is to ensure all Eslanders have fun at work. You will develop and lead the delivery of a programme of engagement events across all our homes schools and assessments, recent examples include Charity Football matches, Esland in Bloom and Employee Awards ceremonies. We want someone who can come up with more creative ideas to engage employees at work with limited budget and do more with less to create a great impact and culture within our home’s, schools and assessments.
Key Responsibilities
- You will own and champion the Esland brand, ensuring all collateral both internally and externally are in line with our brand guidelines
- Actively support the business development teams develop communications material to support delivery of new activities to customers – e.g. outsourced education projects and assessment homes
- Manage marketing and internal communication projects to ensure successful implementation, on time and to budget
- Support the recruitment team with rolling out the Employee Value Proposition to ensure we are professional and eye catching to all potential employees
- Take ownership of review sites such as Google, Glassdoor and especially Indeed supporting a proactive approach to generating new reviews and responding appropriately to reviews as required – we need to win at Indeed and Glassdoor!
- Own the facilitation of core employee meetings, working with the Exec and SMT on agenda points that will drive engagement and participation in these forums, building a culture of open, transparent and two-way communication
- Create a clear feedback mechanism on our internal communications so we regularly listen and ask our teams what is working well and where we can improve. We currently have Slack (which you will own). Keep us aligned to market best practice with communication channels that are engaging, help teams deliver their roles, increase opportunities for two-way feedback and keep everyone aligned to operational changes
- Develop presentations for the Exec team and/ or external events
- Coordinate the release of internal communications that need to reach all audiences, so we are purposeful to land the right messages, to the right audiences, at the right time and in the right tone of voice
- Lead and support on external conferences and events such as Swanwick, Job Fairs etc
- Create and maintain an effective channel to communicate and engage with our growing number of RCW’s so they feel more connected to our brand purpose, values, operational delivery and our ambitions.
- Partner with our Exec and SMT to use our channels to increase visibility of the Leadership team through regular innovative and authentic communication. Building content in Slack, Blogs, Video e
- Own the continuous development of the website and its content, working with key stakeholders to gather information on successful outcomes
- Liaise with our external outsourced marketing director and marketing agency to collaborate on marketing matters
- Attend meetings with Exec and SMT as required
Skills Knowledge and Expertise
- Passionate about workplace culture and internal and external communications!
- Previous experience in a marketing, internal communications or engagement role
- Be able to demonstrate clear evidence where you have managed a comprehensive communications programme to advance an organisations mission and goals
- Confident stakeholder management skills and ability to influence and communicate at all levels
- You are a change agent - you build and effect change at people and process level.
- Strong experience in presentations, live streams, newsletters, video production and events management – a real tech focus with a modern take on communications
- Super organised, detailed orientated with the skills to manage multiple projects
- Creative, agile and innovative, if you spot an opportunity you like to move fast
- Able to work for multiple stakeholders on a range of projects
- A roll up your sleeves fixer who can make change happen
Benefits
- Career development opportunities
- 25 days annual leave plus bank / public holidays
- Employee Assistance Programme
- Flexible Working (remote plus visits to our homes, schools and support centre)
- Access to various discounts via our E-together platform
About
With over 35 years of residential childcare experience, the Esland group now has more than 65 residential children’s and assessment homes, and five schools, that are spread across the Kent, Hertfordshire, Yorkshire, Derbyshire, Lincolnshire, Shropshire, Staffordshire, Wiltshire, Bedfordshire, Nottinghamshire, West Midlands and Northamptonshire regions of England. This also includes our Esland online school accessible to children throughout the UK which helps to deliver education to children missing education by utilising our specialised Turning the Curve education programme. With over 800 team members and over 200 young people supported we strive to help our children achieve their very best outcomes, through our bespoke residential care, education, therapeutic and activity-led wraparound services.
Skills Required
- Previous experience in marketing, internal communications, or employee engagement
- Evidence of managing a comprehensive communications program aligned with organizational mission and goals
- Strong stakeholder management and influencing skills across all organizational levels
- Experience creating presentations, live streams, newsletters, video content, and events
- Strong project management and organizational skills with the ability to manage multiple projects
- Ability to work with multiple stakeholders across a range of projects
- Creative, agile, innovative, and proactive approach to communications and engagement
- Ability to lead organizational and process change
- Ability to manage internal and external communications channels and content
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The Company
What We Do
At Esland, we help vulnerable young people between 6 and 18 turn the curve on their futures by providing the care, education, and therapeutic support they need.
