*This is a 1-year fixed term contract role.*
About Us
Dyson is a global technology company known for our innovative household and commercial products. We solve problems others ignore and believe in pushing the boundaries of what's possible. Our mind for innovation and focus on results is at the heart of everything we do. We're growing fast, and we need the very best talent to help us achieve our ambitious goals.
Role Overview:
The Go-To-Market (GTM) Marketing Manager, Environmental Care and New Categories, is responsible for defining and delivering the category growth strategy for Environmental Care and New Categories in Singapore. The role owns category planning, investment prioritisation, commercial performance and go-to-market execution across all key consumer touchpoints.
This role provides strategic direction across cross-functional teams, influences senior stakeholders and ensures local business priorities are reflected in regional and global planning. It is accountable for achieving category growth KPIs and business performance through effective deployment of marketing resources and initiatives.
This includes launch planning, market development, ranging decisions, category investment planning and performance management, with a focus on translating regional and global strategies into commercially effective local execution.
This role reports directly to the Marketing Lead, Singapore. The role works in close collaboration with Sales, Retail, Media, Digital, CRM, Communications, Customer Service, Regional and Global teams, and external partners to deliver integrated, commercially effective category plans.
Key Responsibilities:
GTM Delivery & Commercial Performance Management:
Own delivery of the commercial plan for Environmental Care and New Categories in Singapore, with accountability for sell-out growth, market share, penetration and conversion. Lead the activations, initiatives and channel plans required to achieve category targets, using performance data to identify gaps, optimise execution and redirect activity where needed.
Category Strategy:
Define the category strategy, roadmap and go-to-market direction for Singapore, translating regional and global priorities into locally relevant plans. Lead launch planning, market development, portfolio priorities, ranging recommendations and campaign localisation, ensuring the right messaging, propositions and demand-generation activities to drive the Singapore business.
Investment & Cross-Functional Leadership:
Own category marketing investment planning and budget allocation across media, CRM, retail activations, events and strategic partnerships. Align local, regional and global stakeholders on priorities, investment choices and business objectives, while orchestrating Sales, Retail, Media, Digital, CRM and Communications teams to deliver integrated category plans.
About You:
Skills & Experience
- Bachelor’s degree in Marketing, Business or a related field. Background in Marketing, PR, category management or commercial planning is preferred.
- 7+ years of experience in marketing, category management, commercial planning or go-to-market leadership roles, ideally within consumer electronics, FMCG or a premium brand environment.
- Demonstrated experience owning business performance, marketing investment decisions and cross-functional delivery.
- Proven experience managing end-to-end campaigns, product launches and category growth initiatives in a local market, with Singapore experience preferred.
- Experience managing budgets, investment planning and performance optimization.
- Proven ability to influence senior stakeholders and lead complex initiatives across multiple functions.
- Strong data-led approach, with the ability to translate performance, consumer and market insights into strategic recommendations.
- Excellent written and verbal communication skills, with the ability to influence through clear, informed and logical storytelling.
- Experience coaching or developing junior team members is advantageous.
Traits
- Commercially sharp, strategic and accountable for outcomes.
- Reliable, resilient and resourceful, with strong problem-solving and organisation skills.
- Proactive and able to operate independently in a fast-paced matrix environment.
- Calm under pressure and comfortable making decisions with incomplete or conflicting information.
- Data-driven, analytical and rigorous in performance management.
- Constructively challenging, open to feedback and able to influence through strong reasoning.
- Strong stakeholder manager with the ability to align senior and cross-functional teams behind shared priorities.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in marketing, category management, commercial planning, or go-to-market leadership roles
- Experience owning business performance, marketing investment decisions, and cross-functional delivery
- End-to-end campaign, product launch, and category growth initiative experience in a local market
- Experience managing budgets, investment planning, and performance optimisation
- Ability to influence senior stakeholders and lead complex cross-functional initiatives
- Strong data-led approach and ability to translate consumer, market, and performance insights into strategic recommendations
- Excellent written and verbal communication skills
- Experience coaching or developing junior team members
- Experience in consumer electronics, FMCG, or a premium brand environment
- Singapore market experience
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
-
Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
-
Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
-
Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
