Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
60521, Oak Brook, IL, USA
In-Office
60K-70K Annually
Senior level
Gaming • Sports • Hospitality
The Role
Develop and execute multi-channel marketing strategies for indoor racing and entertainment venues. Manage digital and social media campaigns, promotions, events, budgets, vendors, and agency relationships to increase guest traffic, revenue, brand awareness, group events, memberships, and repeat visitation. Analyze campaign performance, optimize results, support on-site events, and collaborate with operations, sales, and leadership teams.
Summary Generated by Built In

RPM Raceway is developing one of the most exciting competitive social experiences in the USA. RPM is an experiential entertainment experience leading with multi-level high speed go-kart racing, immersive gaming arenas and attractions, and premium food & beverage programs. Every RPM Raceway venue welcomes friends, family and colleagues to engage in friendly competition and create memories filled with celebration and connection. 

Recently recognized as one of Fast Company’s Most Innovative Companies, RPM Raceway continues to cement its status as a leader in the “competitive socializing” and gaming sectors.
 

Ready to put your marketing skills into high gear? RPM Raceway is looking for a dynamic Marketing Manager to lead innovative campaigns, drive brand awareness, and create unforgettable guest experiences across our premier indoor racing and entertainment venues. This role will be responsible for developing and executing marketing strategies, managing digital and social media initiatives, coordinating promotions and events, and partnering with operations teams to increase guest traffic and revenue.

The ideal candidate is creative, data-driven, and passionate about building brands that excite and engage customers. If you thrive in a fast-paced environment and want to help fuel the growth of an industry-leading entertainment company, RPM Raceway is the place for you.

Join RPM Raceway and help drive our brand to the finish line

Qualifications

Ideal Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of marketing experience, preferably in entertainment, hospitality, retail, experiential marketing, or consumer-facing brands
Proven success developing and executing multi-channel marketing campaigns that drive traffic, revenue, and brand awareness
Strong experience with digital marketing, including social media, email marketing, SEO/SEM, paid advertising, and website management
Experience analyzing campaign performance using marketing analytics and data to optimize results
Exceptional communication, project management, and organizational skills
Experience managing marketing budgets, vendors, and agency relationships
Ability to thrive in a fast-paced, high-energy environment and manage multiple projects simultaneously
Strong creative thinking with a customer-first mindset
Willingness to travel to RPM Raceway locations and support on-site events as needed

You'll Crush It If You Have Experience With:
Entertainment, attractions, family entertainment centers, hospitality, or venue marketing
Grand openings, community partnerships, grassroots marketing, and local event promotion
Influencer marketing and social media content creation
CRM, loyalty, and guest engagement programs
Collaborating with operations, sales, and leadership teams to drive venue performance
Building campaigns that increase group events, corporate bookings, memberships, and repeat visitation

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 5+ years of marketing experience
  • Experience developing and executing multi-channel marketing campaigns
  • Experience with digital marketing, including social media, email marketing, SEO/SEM, paid advertising, and website management
  • Experience analyzing campaign performance using marketing analytics and data
  • Exceptional communication, project management, and organizational skills
  • Experience managing marketing budgets, vendors, and agency relationships
  • Ability to manage multiple projects in a fast-paced environment
  • Strong creative thinking and customer-first mindset
  • Willingness to travel to RPM Raceway locations and support on-site events
  • Experience in entertainment, hospitality, retail, experiential marketing, or consumer-facing brands
  • Experience with grand openings, community partnerships, grassroots marketing, and local event promotion
  • Experience with influencer marketing and social media content creation
  • Experience with CRM, loyalty, and guest engagement programs
  • Experience collaborating with operations, sales, and leadership teams to drive venue performance
  • Experience building campaigns that increase group events, corporate bookings, memberships, and repeat visitation
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The Company
133 Employees
Year Founded: 2010

What We Do

RPM Raceway is an interactive entertainment destination offering electric go-kart racing on world-class multilevel LED-lit tracks. Guests can also enjoy virtual and augmented reality experiences, arcade games, bowling, racing simulators, billiards, darts, shuffleboard, and on-site food and beverages. Its venues combine competitive socializing, gamified race analytics, and hospitality to create memorable experiences for families, friends, corporate groups, and thrill seekers.

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