The Role
Develop and execute marketing strategies to grow brand awareness, customer acquisition, retention, loyalty, and revenue. Manage digital campaigns across social media, search, email, and affiliate channels; oversee brand content, partnerships, budgets, and regulatory compliance. Analyze campaign performance, customer behavior, market trends, and competitors, producing reports and optimizing campaigns to improve ROI, conversions, engagement, and lifetime value.
Summary Generated by Built In
Background
Correct Tech Nigeria is a licensed betting and gaming company
committed to offering a responsible, engaging, and secure betting experience. As
part of its expansion and market growth strategy, the company seeks a Marketing
Manager to lead the planning, execution, and monitoring of marketing strategies
that will drive brand awareness, customer acquisition, retention, and revenue
growth.
While prior iGaming or betting industry experience is preferred,
exceptional marketing professionals from other industries with a proven record
of delivering measurable results are welcome to apply.
2. Purpose of the Role
The Marketing Manager will be responsible for developing and
implementing strategic marketing initiatives to strengthen Correct Tech
Nigeria’s market position. The role will focus on digital engagement, customer
acquisition, retention, and loyalty campaigns, ensuring all marketing
activities align with regulatory requirements and business objectives.
3. Scope of Duties and Responsibilities
A. Strategic Marketing Planning
- Develop annual and quarterly marketing
plans aligned with company objectives.
- Identify and segment target audiences,
creating tailored strategies for each segment.
- Ensure all marketing content and
campaigns comply with betting and gaming advertising laws.
- Allocate marketing budgets efficiently
and track returns on investment (ROI).
B. Brand Management
- Build and maintain a strong,
consistent brand image across all touchpoints.
- Oversee creative content development
for digital, print, and broadcast channels.
- Monitor public perception and manage
brand reputation proactively.
C. Digital Marketing and Customer Acquisition
- Plan and execute multi-channel digital
campaigns, including social media, search engines, email marketing, and
affiliate networks.
- Drive traffic and conversions through
SEO, SEM, and targeted advertising.
- Explore influencer partnerships,
sponsorships, and strategic collaborations to boost brand reach.
D. Customer Retention and Loyalty Programs
- Work closely with CRM
teams to design loyalty programs, promotions, and incentives.
- Segment customers for
personalized communications and targeted offers.
- Monitor retention
performance and implement strategies to improve player lifetime value
(LTV).
E. Market Research and Competitive Intelligence
- Conduct ongoing market research to
identify trends, opportunities, and competitive threats.
- Track competitor marketing strategies
and adjust company campaigns accordingly.
- Prepare monthly market intelligence
reports for management.
-
F. Partnership and Affiliate Management
- Identify, negotiate, and manage
partnerships with affiliates, media agencies, and promotional partners.
- Monitor partner performance and ensure
alignment with company objectives.
G. Reporting and Campaign Analysis
- Maintain up-to-date dashboards
tracking marketing performance.
- Present monthly performance reports
with clear insights and recommendations.
- Continuously test and optimize
campaigns to improve ROI and conversion rates.
4. Deliverables
- Approved annual and quarterly
marketing strategy documents.
- Monthly campaign calendars with
budgets and KPIs.
- Weekly and monthly performance reports
against agreed targets.
- Quarterly market research and
competitor analysis reports.
- Measurable increase in customer
acquisition, retention, and engagement rates.
5. Key Performance Indicators (KPIs)
- Customer acquisition numbers vs. set
targets.
- Customer retention and reactivation
rates.
- ROI on marketing campaigns.
- Website/app traffic and conversion
metrics.
- Brand awareness and engagement
levels.
- Regulatory compliance across all
marketing materials.
6. Reporting Line
- Reports to: Head of Commercial /
Chief Marketing Officer (CMO).
- Works closely with: Product
Development, CRM, Compliance, and Customer Support teams.
7. Work Location and Schedule
- Full-time position
based at Correct Tech Nigeria’s office, with flexibility for campaigns,
events, and travel as needed.
- Standard work hours
apply, with occasional evening or weekend work during high-profile
campaigns or events.
Requirements
8. Qualifications, Skills, and Experience
- Bachelor’s degree
in Marketing, Business, Communications, or related discipline.
- 5+ years’
experience in marketing, including at least 2 years in a managerial role.
- Experience in
iGaming, betting, sports entertainment, or related sectors preferred, but
high-performing candidates from other industries will be considered.
- Strong digital
marketing expertise, including SEO, SEM, social media management, and
affiliate marketing.
- Proven ability to
manage large budgets and deliver measurable results.
- Excellent
analytical skills for interpreting marketing data and making data-driven
decisions.
- Strong leadership,
negotiation, and communication skills.
9. Ethical and Professional Expectations
- Ensure all campaigns promote
responsible gaming.
- Comply with all Nigerian betting and
gaming advertising laws.
- Uphold Correct Tech Nigeria’s values
of fairness, transparency, and customer focus.
Benefits
₦800,000 – ₦1,000,000 (based on experience and performance)
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- At least 5 years of marketing experience
- At least 2 years of experience in a managerial role
- Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing
- Experience managing large budgets and delivering measurable results
- Strong analytical skills for interpreting marketing data and making data-driven decisions
- Strong leadership, negotiation, and communication skills
- Experience in iGaming, betting, sports entertainment, or related sectors
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The Company
What We Do
ACR Global, the brand name of Afconrecruit Ltd, is a consulting firm that helps African businesses grow through business ecosystems, organizational structures, recruitment, outsourcing, and team-performance optimization. It connects African organizations with international markets and opportunities, while supporting franchise expansion, mergers, acquisitions, talent development, and trade. The company began as a recruitment firm and has evolved into a broader African economic-development and business-growth partner.
