Marketing Manager

• Work with the management team to craft and execute marketing strategies for the
  
• organization
  
• Manage the marketing team operations
  
• Identify opportunities within the brand’s target markets (locally and
  
• internationally)
  
• Develop strategies to penetrate key markets growth for Alara and Nok
  
• Develop strategies outside conventional methods to help increase revenue
  
• Generate ideas for promotion and campaigns
  
• Generate weekly activations to ensure traffic on the brand’s website
  
• Promote collaborations both with food, music, and other creative outlets in
  
• alignment with the organization’s brand
  
• Source for partners for projects
  
• Prepare and share marketing reports with management
  
• Create strategies to engage and retain customers
  
• Grow a new customer base for Alara/Nok
  
• Create and manage a budget to meet marketing objectives
  
• Train and improve marketing knowledge capacity with other departments
  
• Manage relationships with strategic corporate media and the retail industry
  
• Coordinate, track, and give a report on ongoing activations
  
• Ensure that the ALARA brand is at the cutting edge of digital innovation
  
• Be the in-house brand custodian by giving visual direction for internal and
  
• external collateral
  
• Plan and execute special marketing projects with the project manager internally
  
• and externally (such as launch parties, shopping soirees, Chef’s Tables, trade
  
• shows, exhibitions)
  
• Work very closely with other members of the team to ensure that all marketing
  
• initiatives are in line with the organisation’s brand values and guidelines
  
• Partner with creative services, retail team, and merchandising on promotional
  
• alignment, product assortment, and overall creative approvals
  
• Perform all other tasks as assigned
  

Technical Skills

• Expert knowledge in traditional and digital marketing and communications
  
• Must be proficient with MS Office, Google Workspace,
  
• Knowledge of marketing principles, best practices, and procedures
  
• Ability to draw up a monthly, quarterly, and annual budget
  

Soft Skills

• Strong analytical and problem-solving skills
  
• Excellent written and verbal communication skills
  
• Excellent organizational and time management skills
  
• Strong project management skills
  

• BSc/HND in Marketing, Business Management, or any other relevant field
  
• At least 5-7 years of marketing experience
  
• Professional certification will be an added advantage
  

Behaviourial Competencies

• Must possess the ability to make sound judgments
  
• Must enjoy working with data, particularly figures
  
• Must be a critical thinker
  
• Must be detail-oriented
  
• Must have a proactive attitude
  
• Must be passionate about disruption
  
• Must be interested in fashion, art, and culture
  
• Must demonstrate the ability to leverage their existing networks/connections