The Role
Support and execute B2B marketing activities for a solar company, including digital and traditional campaigns, brand building, lead generation, and sales enablement. Coordinate with marketing agencies, research exhibitions and seminars, develop presentations and brochures, maintain marketing calendars, gather cross-functional data, and analyze campaign impact. The role requires strong communication, B2B marketing experience, creativity, attention to detail, and the ability to meet targets.
Summary Generated by Built In
Purpose:
To support the reporting manager in marketing activities.
Key Responsibilities:
• This is a B2B marketing role for a Solar company. The primary objective is to increase the brand penetration to the target industries through digital and traditional marketing activities.
• This is an initial phase of Marcom activities for Enerparc and the scope will grow over the next years.
• Support reporting manager in gathering requisite data from cross functional teams to prepare monthly calendar for marketing activities.
• Point of contact for the marketing agency hired to handle execution of marketing activities as per agreed timelines.
• Execute Marcom plan to support brand building, lead generation and sales.
• Research about solar and cross industry exhibitions/ seminars where Enerparc can participate. Connect with the exhibitors and drive the discussion and execution along with reporting manager.
• Develop company presentation/ brochures/ collaterals and share periodically updated documents with the BD/ Sales team.
• Support in analyzing the impact of marketing activities and share the results with reporting manager and Head of Department.
Requirements
Key Skills:
• Strong Communication skills and good grasp over verbal and written English.
• Experience in B2B business marketing is required (minimum 3 years).
• Experience in digital and traditional marketing (minimum 3 years).
• Personal attributes: Confident, Creative, Energetic, Detail oriented, team player.
• High energy levels and ability to deliver on the targets assigned.
Key Qualifications:
Education: MBA in Marketing/ B Tech/ B E
Experience: 4-5 years
Preferred companies: Preferably from companies in the B2B sector.
Skills Required
- Strong verbal and written English communication skills
- Minimum 3 years of B2B business marketing experience
- Minimum 3 years of digital and traditional marketing experience
- MBA in Marketing, BTech, or BE
- 4-5 years of professional experience
- Experience in a B2B company
- Confident, creative, energetic, detail-oriented, and team-oriented
- Ability to deliver against assigned targets
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Enerparc Energy is an India-focused solar photovoltaic company providing investment and engineering, procurement, and construction (EPC) services for rooftop and ground-mounted systems, particularly for industrial and commercial customers. It delivers turnkey solar solutions across the project life cycle and operates globally, with a mission centered on expanding renewable power and fostering sustainability through tangible solar-energy projects for industrial and commercial energy users across India.
