The Role
Lead and execute the local marketing plan for Turkey, driving brand awareness, doctor acquisition, product launches, campaign localization, multi-channel campaigns, event management, PR, budget optimization, and adoption of Align digital tools while collaborating cross-functionally and using data-driven insights.
Summary Generated by Built In
Join a team that is changing millions of lives.
Transforming smiles, changing lives
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
As Marketing Manager, you will be responsible for developing and executing the assigned marketing plan for Turkey in line with company strategy to deliver the objectives.
You will report into the Assoc Marketing Director, TR. You will be based in local office in Istanbul, with regular travel within the responsible market, sometimes to HQ in Switzerland.
Key Responsibilities
1. Strategy & Annual Planning:
· Lead strategic planning cycles as part of the AOP, shaping the local marketing roadmap in alignment with global priorities.
· Lead all 360° marketing activities for the Invisalign brand, ensuring strategic, consistent, and high-impact execution across all channels.
· Translate and execute regional marketing strategies to meet local market expectations; drive brand awareness, doctor acquisition, and sustainable growth within the allocated OPEX budget.
· Identify the right inputs from product-related Power BI reports and insights, analyze them, and translate the findings into strategic guidance, then adapt this into a clear and usable communication language for the team.
2. OPEX Budget Management: Manage and optimize the marketing budget for Invisalign brand, ensuring cost-effective investment and strong ROI across all initiatives.
3. New Product Launch Management: Lead local launch readiness, positioning, messaging, go-to-market strategy, training, and commercial enablement for new Invisalign offerings.
4. Global Program Localization (P2P, Adv, APEX, etc.) : Seamlessly localize global initiatives such as 5. Peer-to-Peer training, Advantage/loyalty programs, APEX recognition, and new product launch toolkits.
6. Campaign Localization: Adapt global campaigns, sales materials, and educational content to local needs.
7. Multi-Channel Campaign Management: Lead integrated campaign execution across digital, events, education, field marketing, and sales enablement channels.
8. Drive adoption of the Align Digital Platform (SmileView,Virtual Care, SmileVideo etc), enabling clinics to enhance digital patient journeys and strengthen marketing efficiency.
9. Practice Development : Support clinics in improving practice workflows through staff training, delegation strategies, and patient journey optimization—driving higher efficiency and stronger Invisalign adoption.
10. Congress & Events Management: Lead planning and execution of Tier A congresses, exhibitions, and flagship events to maximize visibility, customer engagement, and lead generation.
11. PR & Corporate Communications: Manage PR activities and earned media to enhance brand awareness and strengthen Invisalign’s leadership in the orthodontic sector.
Skills, Knowledge & Expertise
In this role, you’ll need …
- Bachelor degree or above, preferably in a marketing or business management related field
- Native Turkish and fluent English is a must
- Minimum 3-6 years of relevant experience in Marketing with a focus on Brand & Performance based Marketing and/or Product Management
- Industry background in the medical device field or regulated healthcare environments preferably with products that are sensitive to active consumer/patient demand (preferred)
- Preferably sales experience in medical devices
- Analytical thinking & data driven mindset is a must
- Excellent communication and presentation skills
- Strategic Thinker
- Highly Organized
- Action Oriented
- Takes initiative / proactive
- Passionate, positive, and energetic and not afraid to roll-up your sleeves and get things done.
- Demonstrated capability and willingness to own and solve problems with ambiguous information and little direction
- Results oriented
- Strong time management skills
- Display a strong sense of urgency
- Strong analytical skills and ability to utilize relevant tools (Excel, other internal tools).
- Ability to lead and collaborate with cross functional groups.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor degree or above
- Degree preferably in marketing or business management
- Native Turkish and fluent English
- Minimum 3-6 years relevant marketing experience (Brand & Performance or Product Management)
- Industry background in medical device or regulated healthcare environments
- Preferably sales experience in medical devices
- Analytical thinking and data-driven mindset
- Strong analytical skills and ability to utilize relevant tools (Excel, Power BI, internal tools)
- Excellent communication and presentation skills
- Ability to lead and collaborate with cross-functional groups
- Based in Istanbul and able to travel regularly within market and occasionally to HQ in Switzerland
- Highly organized, proactive, action-oriented, results-focused with strong time management
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
