Experiential Marketing Manager

About the role

We’re looking for an Experiential Marketing Manager to produce the real-world experiences where traders, creators, partners, and builders meet MetaMask. You’ll lead production, help shape event strategy, and sharpen the creative execution.

What You’ll Do

You’ll join the Experiential & Global Events team within MetaMask’s Creative Studio and report to the Director of Experiential Marketing. We concept, design, and produce the ways people meet MetaMask in real life across global conferences, community events, VIP experiences, co-branded activations, and more. Our calendar runs across the world with priorities across APAC, the US, Europe and LATAM.  

You’ll lead production, taking each event from brief to on-site to recap. You’ll work cross-functionally with internal and external teams, rallying people from planning through production and on the ground. Your focus will be experiences for our most active users and co-branded work with brands and creators, alongside community events for the builders who create on MetaMask.
Our formats are expanding to include live trading competitions, viewing events, product launches, and private experiences for VIP traders and creator partners.

How You’ll Do It

• Produce events and experiences end to end: venues, run of show, fabrication, AV, F&B, and staffing, working alongside our production agency partners.
• Own timelines, workback plans, and budgets for multiple events running in parallel across regions.
• Source, negotiate with, and manage agencies, venues, and vendors in APAC, the US, Europe and LATAM.
• Run registration and guest management, from guest lists and approvals to VIP access and arrival.
• Build programming for events and panels, including formats, session flow, and speaker coordination.
• Keep the operational side tight: source-of-truth docs, trackers, internal team staffing, and on-the-ground comms during conference weeks. Build playbooks that make each event easier to run than the last, using AI tools to move faster.
• Partner with cross-functional teams across product, marketing, business development and more to turn briefs into event plans with clear audiences, objectives, and success metrics tied to product and business goals.
• Help develop and refine concepts with the creative team. Bring a point of view on formats, venues, and cultural trends, and work with designers and copywriters on decks and creative deliverables.
• Work with content capture teams so every event produces strong stories and shareable content.
• Track post-event results, including attendance, registration data, and social reach and sentiment, and write recaps that show what worked and what to change.
• Over time, help source and manage co-hosts and sponsors for our owned franchises.

We’re looking for someone with

• 5+ years in event production, experiential marketing, or brand activations, ideally in fintech, crypto, consumer tech, esports, or entertainment.
• Experience producing large-format or competitive live events, such as tournaments, launches, or live viewing events.
• A track record of delivering multi-city or international events on time and on budget.
• Experience managing agencies and vendors and negotiating contracts under tight deadlines.
• Experience producing premium or invite-only experiences for high-value guests.
• Strong initiative. You spot what needs to happen and do it before anyone asks, and you stay steady when the plan changes.
• Strategic and creative judgment. You connect an event to a product or business goal, and you bring ideas that sharpen a concept.
• A systems mindset. You turn one-off events into repeatable processes.
• Clear, confident communication with stakeholders at every level, including senior leadership. Partners, vendors, and colleagues want to work with you again.
• Based in the US or EU, and willing to travel internationally up to 20% of the year, typically 1 to 2 weeks per quarter across several markets.
• Curiosity about money, markets, and how people trade, save, and spend. Finance experience isn’t required, but interest is.

It’s a bonus to have

• Experience in crypto, whether producing events for digital asset audiences or at global conferences such as Token2049, Korea Blockchain Week, EthCC, or Devcon.
• Experience sourcing or managing event co-hosts and sponsors.
• Relationships with brands, creators, or communities that could become MetaMask partners.
• An existing network of production vendors, agencies, and venues across multiple regions.
• Familiarity with tools like Notion, Slack, and Luma.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.