Innofied Jobs

Marketing Manager

Innofied

Marketing Manager

Posted Yesterday

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Kolkata, West Bengal, IND

In-Office

Mid level

Information Technology • Consulting

The Role

Develop and execute digital marketing strategies, manage multi-channel campaigns (PPC, social, display, email, content), oversee content and SEO, run marketing automation and CRM-driven nurture flows, analyze performance with analytics tools, and coordinate with internal teams and external vendors.

Summary Generated by Built In

Key Responsibilities:

Strategy & Planning:

● Develop and execute digital marketing strategies aligned with business goals.

● Define KPIs, performance metrics, and goals for campaigns.

Campaign Management:

● Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing.

● Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.

Content & SEO:

● Oversee content creation for blogs, landing pages, emails, and social media.

● Optimize website and content for SEO and improve organic reach.

Email & CRM:

Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse).

Analytics & Reporting:

● Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools.

● Provide actionable insights and monthly performance reports.

Collaboration:

● Work with design, sales, and product teams to ensure consistent messaging and branding.

● Coordinate with external vendors, agencies, and freelancers when needed.

Requirements

Qualifications:

● Bachelor’s degree in Marketing, Business, Communications, or related field.

● 3–5 years of experience in digital marketing or a similar role.

● Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads).

● Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms.

● Strong analytical skills and data-driven thinking.

● Excellent written and verbal communication skills.

● Up-to-date with the latest trends and best practices in digital marketing.

Preferred Skills:

● Experience with A/B testing and conversion rate optimization (CRO).

● Knowledge of HTML/CSS or CMS platforms like WordPress.

● Experience with B2B SaaS or eCommerce marketing (if industry-specific).

Benefits

PF
Medical insurance

Skills Required

Bachelor's degree in Marketing, Business, Communications, or related field
3-5 years of experience in digital marketing or a similar role
Proven experience managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
Solid knowledge of SEO/SEM
Experience with Google Analytics and Google Tag Manager
Experience with email marketing and marketing automation platforms (e.g., HubSpot, Mailchimp, GetResponse)
Strong analytical skills and data-driven thinking
Excellent written and verbal communication skills
Up-to-date with latest digital marketing trends and best practices
Experience with A/B testing and conversion rate optimization (CRO)
Knowledge of HTML/CSS or CMS platforms like WordPress
Experience with B2B SaaS or eCommerce marketing

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The Company

66 Employees

Year Founded: 2012

What We Do

Founded in 2012, Innofied, a full-circle product engineering & digital transformation company, helps its clients utilize the potential of technologies, from developing customized software to introducing new-fangled digital tools. With 6 offices worldwide, Innofied provides a trusted ground for companies to augment their productivity with the help of technologies. We deliver best-in-class solutions to a wide range of clients, including enterprises, agencies, silicon valley founders, and leading startups. We at Innofied love collaborating with like-minded people who are passionate about exploring new technologies. From its inception, Innofied has been nurturing an employee-centric work culture where everyone is free to develop their own innovative ideas.