Marketing Manager

Job purpose

To manage the entire marketing activities of AWR Mobility (Offline & online) by optimizing resource utilization across all business verticals (Shift Car Rental, Shift Van & Truck Rental, Subscription) to enhance brand image and improve customer brand recall.

Job responsibilities

Annual Marketing and Business Plan:

• Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
• Developing marketing strategies based on new market trends in mobility sector.
• Finalise key marketing goals based on past performance and market forecasts.

Marketing Management:

• Research and analyse on changes in the mobility sector with respect to demographics, pricing schedules, competitor products, and other relevant information to drive the marketing and pricing strategies.
• Study current offerings in vehicle mobility (rent a car, subscription, car share & others) to position AWR business verticals with respect to Competition/international Markets.
• Drive new initiatives for products and services across various locations in line with the new market trends and demands.
• Approving and overseeing the creative development of promotional materials, website content, PR campaigns, advertisements, and other marketing-related projects.
• Communicating with various media buyers, advertising agencies, printing companies, and other services to help marketing projects come into action.
• Acting as the key representative for the marketing department in important buyer meetings (internally & externally)
• Identifying and liaison with new/existing suppliers for material development and procurement.
• Liaison with internal departments, sales, operations, marketing, finance, administration to drive various marketing activities across the locations.
• Support Sales and Marketing department in organising events related to customers and internal/external training across all departments.
• Working within the department budget to develop cost-effective marketing plans for each segment of business across verticals.
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.
• Develop detailed marketing plans for all media channels and sales teams

Manpower Planning:

• Developing a core marketing team specialising in digital marketing to improve online traffic and reduce marketing spend per customer.
• Develop second-in line supervisory staff in marketing department to ensure business continuity.
• Identifying new training needs of marketing team in line with the new market/digital trends.
• Ensuring high EWI levels across the marketing team.

Marketing MIS:

• Tracking all marketing and sales data (offline/online activities) and reporting to management.
• Monthly management presentation on digital marketing activities & spends and analysis of results for corrective actions for improving value to the customers and reducing cost of customer acquisition.

KPI:

• Achieve targets for,
• Online short-term revenue contribution to overall ST revenue
• Percentage contribution of digital leads to total short-term leads
• Percentage of Online Bookings from website to total digital leads
• Percentage growth in traffic from website and smart app
• Customer satisfaction (Short-term and long term)
• Employee engagement programs

Educational Qualification

• A Bachelor's degree preferably in Management and Digital Marketing.
• A Postgraduate qualification in Marketing Management will be an added advantage.

Work Experience

• 10-15 years of relevant experience from a recognized institute.

Competencies

• Strategic planning
• Campaign management
• Digital marketing (SEO, SEM, Social Media)
• Brand development
• Market research & analysis
• Budgeting & ROI tracking
• Team leadership
• Strong communication skills

Languages

• Fluency in English
• Arabic is advantageous