Key Responsibilities
Marketing Strategy and Planning
- Translate
business goals into quarterly and monthly marketing plans.
- Define
marketing priorities, content pillars, and channel strategy.
Process and Execution Management
- Create
and maintain marketing SOPs: briefs, approvals, publishing, repurposing,
and reporting.
- Build
a predictable delivery engine with clear timelines, ownership, and quality
checks.
- Ensure
on-time output across formats: posts, videos, carousels, event assets,
internal initiatives, etc.
Brand and Positioning
- Own
brand messaging and ensure consistency across all communication.
- Improve
clarity of positioning and ensure campaigns and content align with it.
Social Media and Content Leadership
- Lead
social strategy (LinkedIn primary) and content calendar execution.
- Guide
content ideation, storytelling, and distribution to improve reach and
engagement.
Employer Branding (with HR)
- Partner
with HR to create employer branding content and support hiring campaigns.
- Showcase
culture, people, learning, and workplace initiatives through content.
Analytics and Reporting
- Track
and report core metrics (reach, engagement, follower growth, content
performance).
- Share
monthly insights and action plans to improve outcomes.
Team Management
- Lead
and coordinate writers, designers, video editors, interns/trainees, and
agencies (as applicable).
- Set
expectations, review output, coach the team, and improve ownership and
performance.
Requirements
Requirements
- 8+
years of experience in marketing (B2B services/tech/IT services
preferred).
- Strong
experience in performance marketing, social strategy, and brand messaging.
- Proven
ability to manage teams and drive execution with structure and
accountability.
- Comfortable
working with senior stakeholders and translating inputs into deliverables.
Key Skills
- Team
leadership and delivery management
- Brand
positioning and messaging
- Content
strategy, editorial judgment, and storytelling
- Project
management and process building
- Performance
tracking and reporting mindset
Skills Required
- 8+ years of experience in marketing
- Experience in B2B services, tech, or IT services
- Experience in performance marketing
- Experience in social media strategy (LinkedIn focus)
- Experience in brand positioning and messaging
- Proven ability to manage teams and drive execution with structure and accountability
- Comfortable working with senior stakeholders and translating inputs into deliverables
- Content strategy, editorial judgment, and storytelling skills
- Project management and process building experience (SOPs, timelines, ownership)
- Performance tracking and reporting mindset (reach, engagement, follower growth, content performance)
What We Do
HyTechPro is a globally recognized Digital Transformation company. Over the years it has helped its worldwide clientele by helping them in Re-modeling Business Processes Digitally. HyTechPro specializes in Frontend & Backend technology, DevOps, Mobility and Salesforce Consultation. HyTechPro also offers many innovative models like its Extended India Team model that allows setting up a development center or office in India without any overhead expenses, managerial headache or infrastructural requirements. Resources: 200+ developers Technology Expertise: jQuery, JS, Bootstrap, full stack, Jenkins, salesforce, Mobility with Native or cross-platform using phonegap as well as ionic, MS technologies including Silverlight, C#, .Net, Java/ J2EE, LAMP, and more. Engagement Models: Dedicated extended Team Model, Fixed Scope-Fixed Cost Model, Hourly Consulting Accolades: ISO 9001:2015 certified, Salesforce Registered Consulting Partner, Official Apple Developer, NASSCOM award winner
