Marketing Manager

Posted Yesterday
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Paterson, NJ, USA
In-Office
Senior level
Healthtech • Professional Services
The Role
Lead strategic planning and integrated marketing campaigns for the health system, driving brand awareness, patient consideration and conversion. Manage omni-channel go-to-market plans, budgets, cross-functional alignment, stakeholder engagement (physicians/staff), project management from ideation to launch, and execution within tight timelines.
Summary Generated by Built In

The Marketing Manager leads strategic planning and integrated marketing campaigns for St. Joseph’s brand, physicians, and service lines (i.e., primary care, oncology, surgery, cardiology, etc.). This individual will implement strategic marketing initiatives that elevate St. Joseph’s Health market position and relevance, increasing patient consideration and conversion. This role acts as an ambassador, thought leader and project manager to guide priority marketing projects from ideation to launch, ensuring alignment across the organization.

Qualifications
  • 5+ years of brand / consumer marketing experience in a highly matrixed organization. Experience in a hospital/healthcare setting is a plus.
  • Experience in building omni-channel marketing plans and go-to-market campaigns informed by data and insights.
  • Excellent oral, written and interpersonal communication skills, a proven track record of success. 
  • Fluency in digital marketing.
  • Ability to work independently, and to be able to communicate directly with various personnel at the hospital such as physicians, their staff and other healthcare professionals.
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy.
  • Ability to develop and manage marketing budgets.
  • Bachelor's Degree/MBA preferred.
About Us

St. Joseph’s Health is recognized for the expertise and compassion of its highly skilled and responsive staff. The combined efforts of the organization’s outstanding physicians, superb nurses, and dedicated clinical and professional staff have made us one of the most highly respected healthcare organizations in the state, the largest employer in Passaic County, and one of the nation’s “100 Best Places to Work in Health Care”.

Benefits Eligibility: (Full-time and Part-time Employees-over 20 hours a week)

  • Competitive salary*
  • Robust benefits with health, dental, Rx and vision plans
  • 403b retirement plan options with company match**
  • Health & Wellness*
  • Non-Profit Health System – eligible for Federal Student Loan Forgiveness
  • PTO, and paid holidays
  • Tuition reimbursement
  • Employee Assistance Program
  • LTD : Long Term Disability
  • Life Insurance Options
  • Onsite Day care Program

*Available for Per Diem Employees and Part-time Employees working under 20 hours per week.

**403b Company Match not applicable for Per Diem Employees and Part-time Employees working under 20 hours per week.

Pay transparency:  St. Joseph’s Health provides a salary range to comply with New Jersey Law.  The rate of pay for each position will be determined based on a variety of factors including the candidate's relevant experience, qualifications, skills, etc.” The salary range does not include incentives, differential pay or other forms of compensation.

About the Team

St. Joseph’s University Medical Center is an academic tertiary care medical center and state designated trauma center, located on the Paterson campus, regularly accepts referrals of difficult or unusual cases from other hospitals and physicians and performs both complex and routine procedures. 

The Medical Center offers a full complement of specialty and subspecialty services including ambulatory, behavioral health, cardiovascular, emergency/trauma, internal medicine, neuroscience, oncology, orthopedic/spine, rehabilitation, surgical specialty, women’s health, imaging and pediatrics. 

The nursing team at St. Joseph’s University Medical Center, which includes St. Joseph’s Children’s Hospital, has held the Magnet Award for Nursing Excellence, the profession’s highest honor, since 1999. They are also recipients of the prestigious 2010 Magnet Prize™ - one of only 8 Magnet-designated hospitals to ever receive The Magnet Prize, and the only one worldwide to receive the 2010 award.

Skills Required

  • 5+ years brand/consumer marketing experience in a highly matrixed organization
  • Experience in a hospital/healthcare setting
  • Experience building omni-channel marketing plans and data-informed go-to-market campaigns
  • Excellent oral, written, and interpersonal communication skills
  • Fluency in digital marketing
  • Ability to work independently and communicate with physicians, their staff, and other healthcare professionals
  • Skilled at executing within tight timeframes with attention to detail and accuracy
  • Ability to develop and manage marketing budgets
  • Bachelor's degree or MBA
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The Company
5,292 Employees
Year Founded: 1867

What We Do

St. Joseph's Health is a non-profit health care system based in Syracuse, NY. Founded in 1869 as the first hospital open to the public in the city of Syracuse, it provides a comprehensive range of primary, specialty, and home care services. As a member of Trinity Health, it is recognized as a leading regional hospital and is dedicated to advancing the well-being of its community.

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