Marketing Manager

Posted Yesterday
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College Station, TX, USA
In-Office
55K-70K Annually
Mid level
Hospitality
The Role
Develop and execute multi-channel marketing plans (email, social, paid media, PR, direct mail) to drive awareness and revenue for the hotel. Manage websites, email strategy, social media content and engagement, advertising spend, vendor/budget oversight, and property-level activations. Use analytics and brand insights to create editorial calendars and optimize campaigns.
Summary Generated by Built In
COMPANY OVERVIEW

At Valor, we are passionate Hotelitarians—driven, detail-obsessed professionals who go beyond service to deliver true hospitality. With a global perspective and a commitment to thoughtful hospitality and sustainable dining, we bring enthusiasm, creativity, and local flair to every property we support. We seek individuals who value relationships, embrace high standards, and create meaningful experiences for guests, teams, and owners alike. If you’re someone who notices the little things and strives to make a lasting impact, you’ll thrive here.

Please visit http://www.valorhospitality.com to learn more about our existing hotels, other exciting job opportunities and our company.

 

ESSENTIAL RESPONSIBILTIES

  • Create and execute advertising, direct mail, e-mail, social media, and PR efforts as well as the execution of the Marketing Plan for the hotel and all associated business units. 

  • Manage and optimize the portfolio's email marketing strategy. 

  • Oversight of paid media and advertising vehicles to maximize revenue delivery for hotel. Work with internal departments, corporate leadership, ownership representatives, media, sales team, and all operating departments to increase exposure and awareness to maximize revenue. 

  • Responsible for developing and implementing annual and quarterly marketing strategies for social media sites to include blogging, creating social media profiles, managing regular posts, and responding to "followers." 

  • Must stay at the leading edge of industry trends in an effort to create a marketing strategy which generates inbound leads, gains followers, and creates a positive image for the business units. 

  • Manage the various hotel websites and maintain up to date subject matter and photography. 

  • Respond to questions and comments in a timely manner to drive engagement. 

  • Utilize brand insights to create monthly editorial calendars in agreed upon time. 

  • Leads and/or partners with hotel operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Marketing Manager Requirements

Education

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

  • Master's degree preferred but not required.

Experience

  • 3–5+ years of progressive marketing experience.

  • Experience developing and executing multi-channel marketing campaigns.

  • Experience managing digital marketing initiatives, including social media, email marketing, website content, and online advertising.

  • Previous experience managing projects, budgets, and vendors.

  • Supervisory or team leadership experience preferred.

Knowledge & Skills

  • Strong understanding of marketing principles, branding, and consumer behavior.

  • Experience with digital marketing platforms and social media management.

  • Knowledge of SEO, SEM, Google Analytics, and email marketing best practices.

  • Excellent written, verbal, and presentation communication skills.

  • Strong project management and organizational skills.

  • Ability to analyze data and make strategic recommendations.

  • Creative problem-solving and critical thinking abilities.

  • Strong attention to detail.

  • Experience with graphic design software (such as Adobe Creative Suite or Canva) is preferred.

  • Experience using CRM and marketing automation platforms is a plus.

Salary for this position: $55,000-$70,000 annually

BENEFITS PACKAGE
  • Competitive Salary

  • Daily Pay!

  • Team Member Hotel Discount Program

  • Uniforms Provided for most positions

  • Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options

  • Paid PTO

  • 401k with employer match

  • Team Member Awards and Recognition programs throughout the year

  • Food and Beverage Discounts

  • Tuition Reimbursement

If you think you bring the ideal blend of skills, attitude and teamwork, sprinkled with a love of Texas life, this could be the perfect home for you! Are you passionate and creative with a desire to grow? Let’s talk!  Click here to learn more about what makes the Hilton College Station a one-of-a-kind in Aggieland!

Skills Required

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • Master's degree
  • 3-5+ years of progressive marketing experience
  • Experience developing and executing multi-channel marketing campaigns
  • Experience managing digital marketing initiatives including social media, email marketing, website content, and online advertising
  • Experience managing projects, budgets, and vendors
  • Supervisory or team leadership experience
  • Strong understanding of marketing principles, branding, and consumer behavior
  • Experience with digital marketing platforms and social media management
  • Knowledge of SEO, SEM, and Google Analytics
  • Knowledge of email marketing best practices
  • Excellent written, verbal, and presentation communication skills
  • Strong project management and organizational skills
  • Ability to analyze data and make strategic recommendations
  • Creative problem-solving and critical thinking abilities
  • Strong attention to detail
  • Experience with graphic design software (Adobe Creative Suite or Canva)
  • Experience using CRM and marketing automation platforms
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The Company
HQ: Atlanta, GA
461 Employees
Year Founded: 2012

What We Do

Valor Hospitality Partners is a leading global full-service hospitality underwriting, acquisition, development, management, and asset management company. With more than 90 hospitality projects in our international portfolio, we offer an array of services, including site selection, product and brand selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening, and operations management. We’re Hotelitarians – a team of curious, courageous thinkers and doers dedicated to helping businesses thrive where we have strategically built our reputation on relationships. We have a revolutionary approach to hospitality management where we expertly weave our wealth of global expertise into local landscapes, creating unique projects that are huge successes not just because of how they fit in, but because of how they stand out

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