The Role
Owns day-to-day UAE marketing performance, executing regional strategy, managing local channels, agencies, media partners, influencers, and budgets. The role monitors brand health, recommends channel and budget trade-offs, escalates regulatory and reputational risks, and supports regional performance marketing. It requires UAE market knowledge, experience in regulated consumer industries, agency management skills, understanding of SCA and UAE marketing rules, and fluency in Arabic and English.
Summary Generated by Built In
UAE is Capital.com’s largest and most complex MENA market, and you’ll be its single, accountable owner. You’ll run UAE marketing performance like your own business, managing the day-to-day plan, local channels and partners, while also supporting performance activity across the wider region. Strategy, brand and regional budget sit with the Head of Marketing, MENA, and your job is to execute against them with judgment, speed and full ownership of results.
Responsibilities:
- Own UAE’s marketing performance day to day, treating local commercial outcomes as a
direct personal accountability, not a shared regional metric. - Execute the UAE portion of the regional marketing plan agreed with the Head of Marketing,
MENA, adapting tactics to local market conditions within agreed budget and brand
parameters. - Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE,
in coordination with central Centres of Excellence, who retain authority over execution
quality and standards. - Track UAE-specific brand health and digital reputation signals, surfacing issues early
rather than after they show up in the numbers. - Recommend budget reallocation and channel trade-offs for UAE to the Head of Marketing,
MENA, with clear rationale, rather than requesting sign-off without a point of view. - Escalate regulatory, cultural, or reputational risks specific to Dubai to the Head of
Marketing, MENA and relevant CoE leads, early and factually. - Build and manage the day-to-day relationships with UAE-based agencies, media owners,
and partners that make fast, well-judged local decisions possible. - Coordinate agency or junior marketing resource dedicated to UAE where the market
requires it. - Support Head of Marketing MENA with other markets as and when required with a
particular focus on supporting performance marketing across the region.
Requirements:
- 5+ years of experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred)
- First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers and local sponsorships
- Understanding of the SCA framework and UAE marketing rules, and the habit of checking before assuming
- Able to spot which local opportunities fit agreed strategy and risk tolerance, and which don’t
- Make quick, sound calls within your remit and know what needs Head of Marketing, MENA sign-off
- Look for the root cause when a channel underperforms instead of adding spend
- Work with Centres of Excellence on execution standards, not around them
- Manage agencies, media and partners like someone who owns the outcome
- Escalate risks early rather than explain them later
- Treat UAE as your market, while final sign-off sits with the Head of Marketing, MENA
- Comfortable working within set boundaries while still pushing for what the market needs
- Low ego, high accountability: own results and misses alike
- Fluent Arabic and English required
Industry Knowledge
Problem-Solving
Collaboration & Influence
Mindset & Style
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community
Skills Required
- Experience running marketing execution or owning a market or channel budget in a regulated consumer industry; financial services, fintech, or brokerage preferred.
- First-hand knowledge of UAE marketing channels, including OOH, TV, radio, podcasts, affiliates, influencers, and local sponsorships.
- Understanding of the SCA framework and UAE marketing rules.
- Ability to identify local opportunities that fit strategy and risk tolerance.
- Ability to make sound decisions within remit and identify matters requiring escalation or sign-off.
- Ability to diagnose root causes of underperforming channels.
- Ability to work effectively with Centres of Excellence on execution standards.
- Experience managing agencies, media owners, and partners.
- Fluent Arabic and English.
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The Company
What We Do
Capital provides software that enables founders to raise, hold, spend, and send funds all in one place. Capital has evolved its flagship fundraising tool (formerly known as Party Round) to provide founders with banking solutions that streamline their startups.
