Marketing Manager, TMEA

About Us 
Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its’ ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.

About the Role:

The Customer Marketing Manager is responsible for developing and executing demand generation campaigns that align to the regional marketing strategy, in support of driving growth in the sub-region via categories.

This role works closely with the Category Development Managers (CDMs) and Director, Regional Marketing to define and prioritize campaign needs, lead the design of campaign requirements (including relevant audience, channel mix, tactics), and own the overall execution and results tracking. This role will also own the media relations agenda within the region.

The Customer Marketing Manager will lead the briefing, coordination with and management of any agencies that support in the execution of campaigns, including media relations agencies and tradeshow support agencies. This role must work closely with the regional marketing team, the commercial organization, and the marketing roles across the entire matrix to shape campaigns, identify synergies and drive superior execution of initiatives to drive demand generation in the region.

Accountabilities:

1.          Develop Demand Generation Campaigns that Align to the Regional Marketing Strategy

• Define relevant audience and overall ‘tone to the market’, working closely with Regional Head of Marketing

• Determine how and where to reach relevant audience: assess and recommend channels, formats, tactics and media mix, and identify best ways to engage with target customers

• Develop and own the media plan (digital and traditional) that will support our growth agenda and strategic objectives

• Partner with Regional Marketing Strategy Manager to shape and develop strategic demand generation campaigns that align to our regional ambition

• Build Category Campaigns to Support Category Growth Ambitions

• Partner with Category Development Managers (CDMs) to define campaign needs for each category in support of their specific growth ambition, and work with Director, Regional Marketing to prioritize as required

• Lead design and execution of campaign requirements, including (but not limited to) webinars, online campaigns, published booklets

• Work closely with [Marketing Specialist role] to create a variety of visual content (graphics, videos, digital content, infographics, etc.) that supports marketing campaigns and critical customer activities, including digital content such as landing pages, webinars, social, etc,.

• Execute Marketing Campaigns and Customer Engagement Activities

• Implement, and optimize strategic marketing campaigns, including digital brand and demand generation campaigns to drive growth, managing lead agency coordination if required

• Own strategy and brief for marketing campaigns and customer engagement activities: define objective, define customer experience, frames and takes key decisions, defines and tracks KPIs to measure results

• Lead content creation, including design and production of required assets, leading agency coordination if required to execute

• Ensure all content created adheres to brand standards and aligns to overall Regional marketing strategy and objectives

• For major events (including trade shows), manage the programme from start to finish, coordinating project milestones and internal resources, while leading partnership with cross-functional teams (platforms, COE, commercial teams)

• Own Media Relations Agenda and Coordinate PR Activity

• Define PR requirements in line with regional marketing strategy

• Own relationship with our external PR agency

• Coordinate response to requested interviews and manage internal approval process

• Track and monitor success and results, as well as competitor activity

Skills and Experience:

• Solid experience in Brand, Marketing and Communications roles. B2B experience is advantageous, but FMCG and/or agency also relevant evidence of time spent in Brand, Marketing and Communications roles.

• Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity

• Experience in digital marketing a necessity

• Demonstrated examples of creating effective and efficient communication assets

• Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.

• Exceptional creative and problem solving skills.  

• Excellent oral and written communication skills (including presentation)

What we can offer you 

As a business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. In addition to the flexible working policy, hybrid working model & competitive salary we offer.

Tate & Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.