Marketing Manager, THV, SEA

Job Posted 24 Days Ago Posted 24 Days Ago
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3 Locations
Senior level
Healthtech • Pharmaceutical
The Role
The Marketing Manager drives product launches, evaluates market dynamics, maintains relationships with healthcare professionals, leads therapy initiatives, and develops marketing materials.
Summary Generated by Built In

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our

Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you will make an impact:

  • Drive the implementation of new product and indication launches and ensure strong launch execution

  • Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities

  • Maintain contact with local KOLs and develop high quality relations with other health care professionals, Develop event strategy , aligned with local dynamics/needs and EU event strategy

  • Lead the implemention of assigned Therapy Development initiatives and Economic Value campaigns

  • Lead the creation of localized marketing materials

  • Assess market dynamics and analytics (e.g, market size and trends, competitive situation, reimbursement) in close collaboration with Business Analyst in the country

What you’ll need (Required):

  • Bachelors Degree in marketing, economics, biomedical engineering or relevant fields with minimum of 8 years of related working experience in Sales and Marketing in healthcare industry

  • Masters degree or additional Healthcare related (scientific or engineering) post-graduate degree with 6 years of related working experience in Sales and Marketing in healthcare industry

  • Medical device experience in Cardiovascular/Cardiology is highly regarded

  • Marketing experience in multiple countries in Southeast Asia is highly regarded

What else we look for (Preferred):

  • Proven successful project management skills

  • Proven expertise in Microsoft Office Suite

  • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

  • Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

  • Extensive understanding of related aspects of marketing concepts and principles

  • Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research

  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

  • Ability to assess and understand market share, pricing, ASPs, competitive dynamics

  • Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

  • Strict attention to detail

  • Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

  • Ability to manage competing priorities in a fast paced environment

  • Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management

  • Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs,

  • clinical economics and training to ensure effective and optimal integration of efforts

  • Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Top Skills

Microsoft Office Suite
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The Company
Draper, Utah
13,687 Employees
On-site Workplace
Year Founded: 1958

What We Do

Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more.

Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today.

Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives.

Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life.

For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms

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