Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for companies across the globe. Workiva is seeking a Product Marketing Director to create and manage global go-to-market efforts for Workiva in APAC.
The Product Marketing Director for APAC who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. They lead product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative.
What You'll Do
Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers) to advance credibility and awareness, and drive pipeline
Collaborate with Product Management, Sales and Enablement to enable training and messaging for Sales team
Develop product positioning and complete competitive analysis
Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
Identify key functional, ecosystem, and operational requirements to serve the targeted market better
Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
Become an influencer through thought leadership exposure and speaking engagements across industry associations
What You'll Need
Minimum Requirements
Bachelor’s Degree in Marketing, Business or related fields
10+ years experience in Product Marketing, Industry Marketing, Corporate Marketing or Product Management
Experience in business-to-business (B2B) tech marketing with a preference for Software as a Service (SaaS) expertise
Preferred Qualifications
To communicate with our customers in Japan & Taiwan, proficiency in both English and Japanese or Mandarin would be an added advantage
Experience with industry technologies that service the relevant processes of the buyer persona
Experience in developing and executing industry-specific marketing programs
Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan
Exceptional communication skills across all organizational levels, spanning from buyers and end-users to executive management
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making
Proven ability to innovate and optimize business-driven strategies
Exceptional listening, communication, and program management skills
Working Conditions & Travel Requirement
Up to 25% travel for customer and internal meetings
Reliable internet access for any period working remotely, not in a Workiva office
Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workiva and has not been reviewed or approved by Workiva.
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Equity Value & Accessibility — Equity is positioned as a standard part of total rewards, with company equity granted from day one and stock purchase opportunities available. The overall package is often framed as well-rounded by combining salary, bonus, and equity.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, and vision options across large networks along with life and disability insurance. Mental health support and specialty coverage, including transgender healthcare benefits, further strengthen the health offering.
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Leave & Time Off Breadth — Time-off provisions emphasize flexibility, including flexible PTO for vacation or sick time, paid holidays, and company-wide wellbeing days. Volunteer time off and an annual Day of Service add additional paid time-away options.
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What We Do
Workiva simplifies complex work for thousands of organizations around the world, including 85% of the Fortune 500®. Our cloud technology, the Workiva platform, is a fit-for-purpose, connected reporting and compliance platform that enables our customers to streamline processes, connect data and teams, and ensure consistency—all within a controlled, secure, audit-ready platform. Workiva customers connect critical business data directly from source systems to our cloud platform, seamlessly enabling collaboration and deep integration into existing workstreams. The Workiva platform provides unparalleled trust, transparency, and assurance for all stakeholders. That’s why thousands of enterprises across 170 countries use the Workiva platform.
Why Work With Us
Our mission at Workiva—powering transparent reporting for a better world—is driven by company values and principles. They inspire and guide what we do—from how we build our software to how we treat our employees. Here you have the freedom and resources you need—backed by a culture of collaboration and diverse thought—to keep breaking new ground.
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