At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Position Summary:
The Marketing Manager, Technical Innovation plays a strategic role in creating (and enhancing) Brand messaging for Customers (Pet Owners, Farmers, Veterinarians and Channel Partners) as well as internal stake holders. Working across the entire Portfolio and in close alignment with Commercial leaders, the incumbent uses creativity, technical expertise and a passion for the industry, to drive value creation that has direct impact on Commercial objectives. A critical element of the role requires that the incumbent ensures full compliance to Elanco code of conduct and all related functional policies and procedures.
Responsibilities
- Develop and deliver product and disease-state marketing communication aligned to local and global Brand Plans.
- Evaluating existing Portfolio, reimagine product positioning, product claims, channel choices and overall commercial execution bringing new ideas to the table and expanding on identified opportunities.
- Serve as medical lead in the development of key data summaries and medical presentations to support brands.
- Maintain and build a network of KOLs, organizing ad boards and maintaining a scientific speaker’s bureau to support future launches.
- Assist in the execution of yearly international and local brand plans.
- Work closely with technical consultants, marketing colleagues and sales to collect feedback, field expertise and provide scientific brand updates.
- Proactively gather market intelligence and prepare and communicate internal response strategies.
- Develop and maintain relationships with major veterinary associations/organisations.
- Collaborate with global Subject Matter Experts in growing own and affiliate knowledge base.
- Sometimes lead and other times, provide support with identification, prioritization and coordination of post approval studies with appropriate cross-functional individuals, ensuring compliance with Elanco and Industry regulations and standards.
- Develop promotional materials and implement brand strategies.
- Develop and implement strategic category and brand activities for sales teams. Co-ordinate the development of technical product presentations to a variety of audiences.
- Provide technical support at veterinary conferences, trade show and support of field sales initiatives.
- Represent Marketing on various cross-functional teams including project teams, market research, new products planning, manufacturing and commercial teams
- Mastery of and compliance with approval requirements according to Elanco policies and procedures
- Promote the company and product to KOLs and veterinary students within universities and other institutions.
Basic Qualifications:
- Degree in Veterinary Medicine
- 3+ years’ experience as a practicing veterinarian
- MBA or Marketing qualification is preferred
- Full alignment to Elanco values and Cultural Pillars
Additional Skills & Preferences:
- Business acumen, with experience of managing OPEX and forecasting.
- Strong self-organizational skills
- Good project management skills
- Strong Communication skills: verbal, written and interpersonal
- Ability to make decisions within context of uncertainty / ambiguity
- Matrix management and collaboration skills
- Ability to translate technical messages into commercial talking points (keep it simple).
- Technical writing skills and ability to adapt technical information for non-technical audience
- Experience in working effectively with teams and various functional areas such as regulatory, research and development, finance, customer service, and business development.
Additional Information:
Travel:
Local (across South Africa) and occasional international travel required.
Location:
Centurion, South Africa
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
What We Do
At Elanco, we work to improve the health of animals through innovative products and services for pets and farm animals around the world. As a global animal health company, we provide solutions that empower our customers to advance a vision of Food and Companionship Enriching Life. Since 1954, Elanco has committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives.
Healthier animals are the key to making our lives better - This is the fundamental belief uniting all global Elanco employees. That’s why we are committed to the idea that our business can be a unique force for good for all in society.
Through our Elanco Healthy Purpose™ framework of Environmental, Social and Governance (ESG) commitments, we focus on delivering sustainable solutions to advance the well-being of animals, people and the planet. This program also enables our employees around the world to take paid time off to make an impact as a volunteer, offering their time or talent to give back to our customers, causes and communities. #ElancoHealthyPurpose #WeAreElanco
