Company Description
Founded in Munich, Germany in 1989, Brainlab develops, manufactures and markets software-driven medical technology, enabling access to improved, more efficient, less-invasive patient treatments. Our key to success is our creative, talented and hard-working team, which consists of around 2400 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.
Job Description
We’re seeking a highly motivated Senior Product Marketing Manager for our Spine Team who acts as the ambassador of the products inhouse and externally. You’ll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine Solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.
Product Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.
Key responsibilities:
- Transform the product strategy into a concrete global marketing roadmap and customer specific storytelling
- Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements to optimize our products and marketing
- Develop product briefing including target groups, market analyses, positioning, features, benefits, and unique selling propositions – to be substantiated with clinical evidence (supported by Clinical Marketing)
- Conceive, write and design product marketing collateral like product presentations, technical specifications, workflow videos, website appearance for the sales team in close cooperation with our Corporate Marketing team
- Develop training for Sales, Regional Marketing, Distributors, and answer technical and clinical questions
- Support marketing activities at tradeshows and on-site visits
- Support physical and virtual inhouse visits at headquarters for product demos and in-depth discussions with customers
- Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements
- Participate in relevant events and sales presentations to promote our products
- Monitor global service sales and business performance against objectives and forecasts and provide regular reports with key business figures and KPIs
Qualifications
In order to exceed in this role, you should have:
- A Bachelor's or Master's degree in business administration, marketing management or a related discipline
- 5+ years professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software or high-tech industry
- Strategic and operational consulting portfolio with focus on marketing communication issues
- Excellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations and other marketing assets
- Experience in coordinating larger product (launch) campaigns and supporting with advertising strategies
- Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups and various channels
- Strong hands-on mentality and ability to interact with international and interdisciplinary teams
- Confidence in using project management software
Additional Information
- A mutually-supportive, international team
- Meaningful work with a lasting impact on medical technology
- 30 vacation days, plus December 24th and December 31st
- Flexible working hours as well as hybrid work model within Germany
- Bike leasing via cooperation partner "BikeLeasing"
- Parking garage and safe underground bike storage
- Award-winning subsidized company restaurant and in-house cafes
- Variety-rich fitness program in our ultra-modern 360m2 company gym
- Regular after work, team, and company events
- Comprehensive training and continuing education opportunities
Ready to apply? We look forward to receiving your online application including your first available start date and desired salary.
Contact person: Leonie von Leoprechting
What We Do
Brainlab is a digital medical technology pioneer founded in 1989 and headquartered in Munich. The company employs more than 2000 people in 25 locations around the globe. Brainlab serves physicians, medical professionals and their patients in over 6000 hospitals in 121 countries.
Brainlab creates software-driven medical solutions that digitize, automate and optimize clinical workflows for neurosurgery, spine, trauma, craniomaxillofacial (CMF), general and vascular surgery as well as radiotherapy and radiosurgery. Core products center around surgical navigation, radiotherapy, digital operating room integration, and information and knowledge exchange. The Brainlab open framework operating system will allow third parties to develop medical applications to further advance the field of spatial computing and mixed reality.
Brainlab is dedicated to creating an impact in healthcare. The company connects opportunities from emerging digital technologies to transform healthcare at scale and help improve the lives of patients worldwide.
