Job Summary
InterSystems is looking for a Marketing Manager to lead our Southeast Asia marketing team and drive regional growth across Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.
In this role, you'll partner closely with Sales, Product Management and regional leadership to develop and execute integrated marketing programs that build brand awareness, generate demand and support revenue growth across Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.
This is a hands-on leadership role for someone who enjoys developing strategy while also executing campaigns, partnering with Sales, and leading a high-performing marketing team. If you've successfully marketed complex software solutions, managed people, and enjoy working across diverse APAC markets, we'd love to hear from you.
Key Responsibilities
- Develop and execute the Southeast Asia marketing strategy aligned with business objectives.
- Plan and deliver integrated marketing campaigns across digital, content, events, social media and demand generation.
- Lead go-to-market activities for new products and strategic initiatives.
- Partner closely with Sales to drive pipeline growth through field marketing and Account-Based Marketing (ABM).
- Manage regional events, conferences, seminars and customer engagements.
- Develop compelling marketing content including customer stories, webinars, presentations and thought leadership.
- Analyse campaign performance and optimise marketing effectiveness using data and marketing automation tools.
- Manage external agencies, marketing budgets and regional vendors.
- Lead, mentor and develop a high-performing regional marketing team.
- Ensure consistent brand positioning across Southeast Asia.
What We're Looking For
- 10+ years' experience in B2B marketing, ideally within enterprise software or technology.
- Previous experience leading and developing marketing teams is essential.
- Strong experience developing and executing integrated regional marketing campaigns.
- Experience with demand generation, digital marketing and marketing automation (HubSpot desirable).
- Excellent stakeholder management skills with the ability to influence across Sales, Product Management and regional leadership.
- Strong analytical and project management skills.
- Ability to translate complex technical concepts into compelling customer value propositions.
- Willingness to travel throughout Southeast Asia.
Why InterSystems?
At InterSystems, you'll join a collaborative, innovative global organisation that develops technology making a real difference in healthcare, financial services and supply chain management.
You'll have the opportunity to work with talented colleagues across Asia Pacific, lead exciting regional marketing initiatives, and play a key role in driving business growth in one of our fastest-growing regions.
Education and Training
- Marketing or Business Degree
- 10+ years prior experience in a comparable marketing role, ideally for marketing communication for software technology
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
AI Disclaimer
InterSystems may use AI tools for its internal operations including administrative tasks during recruitment (e.g., organizing candidate information). InterSystems’ approach to AI is guided by the InterSystems Responsible AI Guidelines. AI is not used to make or influence hiring decisions. All decisions are made by InterSystems employees.
Candidates may use AI for CV or interview preparation, provided materials are truthful and reflect their own experience. AI tools and third-party transcription services must not be used during interviews or assessments.
Skills Required
- Strong understanding of digital marketing, demand generation, and marketing automation
- Proficiency with marketing automation and analytics tools (e.g., HubSpot)
- Ability to translate technical concepts into clear, customer-focused messaging
- Excellent cross-functional collaboration and stakeholder management skills
- Analytical mindset with proficiency in marketing metrics and performance reporting (MQLs, SQLs, pipeline contribution, ROI)
- Strong project management and organizational capabilities
- Proven experience in marketing communications and executing integrated marketing campaigns and programs
- Proven experience managing relationships with marketing agencies (PR, design, media partners)
- Marketing or Business degree
- 10+ years prior experience in a comparable marketing role, ideally in software technology marketing communications
- Experience in B2B technology marketing or global/matrixed organizations
- Willingness to travel
- Strong interpersonal skills, adaptability, and ability to manage multiple priorities under pressure
What the Team is Saying
InterSystems Compensation & Benefits Highlights
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Leave & Time Off Breadth — U.S. employees receive a minimum of 23 PTO days per year, plus paid holidays and sick time. This ample time‑off structure stands out within the package.
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Healthcare Strength — Coverage spans medical, dental, vision, mental‑health/EAP, HSA/FSA options, and wellness programs, with immediate start in some locations. Some offices add on‑site amenities such as clinics or gyms to support wellbeing.
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Retirement Support — A 401(k) with employer contributions delivered via a profit‑sharing program is offered alongside access to financial advisors and planning tools. The approach is positioned to be competitive with traditional match structures.
InterSystems Insights
What We Do
InterSystems builds the software that makes complex systems work—reliably, securely, and at scale. For more than 45 years, we’ve been the information engine behind some of the world’s most mission-critical applications in healthcare, government, and business. Our data management, integration, and analytics technologies help organizations connect disparate systems, turn data into insight, and deliver better outcomes. From enabling interoperable healthcare and advancing clinical care, to powering national infrastructure and large-scale enterprise systems, our technology is used every day by millions of people in more than 80 countries. What sets InterSystems apart is not just what we build, but how we build it. We focus on long-term innovation, deep engineering excellence, and solving hard problems that truly matter. Our teams work closely with customers to tackle real-world challenges—often behind the scenes, but always at the heart of what keeps essential systems running. If you’re motivated by meaningful work, technical depth, and the opportunity to have a global impact, you’ll find it here.
Why Work With Us
Because we are a profitable, privately-held software company, we place our clients first in everything we do. You’ll work on meaningful, complex problems alongside deeply curious experts in a culture that values learning, ownership, and long-term growth—without the pressure of quarterly Wall Street demands.
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InterSystems Teams
InterSystems Offices
OnSite Workspace
InterSystems prioritizes in-person collaboration with majority on-site presence and some work from home flexibility that varies by region and office location.
