As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
Job Description- Achieve the marketing goals for field crop seed business including quantitative targets like sales, market share, profitability, and qualitative targets like competitiveness of Syngenta FC business, brand establishment, etc.
- Provide marketing insight for new product development and new product evaluation
- Lead and manage annual cycle of HPC forums, 5YP discussion, NPL, etc…
- Strong collaboration with P&S and cross function to ensure the product launching timeline, accurate & timely advertising & promotional materials following the New Product Introduction (NPI) process
- Support implementation of annual and mid-term advertising and promotion program. Monitor the marketing budget of FC Seed
- Strong collaboration with the sales and MD team in executing seasonal campaigns and identifying ways to improve for coming seasons.
- Training sales force on product and market knowledge, offering technical selling points, product positioning and commercial opportunities
- Lead and execute all digital MKT initiatives on social media platform (Facebook, YouTube, Zalo,…) as well as internal digital solutions
- Provide support & training to help improve digital MKT understanding & ability among VN FC seed commercial team.
- Minimum 5 years’ experience in sales & marketing role with ≥3 years experiences or involving into digital marketing projects
- Agri-Business experience is preferred
- Qualification of project management or business management
- Vietnam agricultural market understanding,
- Marketing, branding, advertising, marketing research.
- Initial understanding about Syngenta MaSE, willing to learn & improve self-capability
- Fluently in English (4 skills)
- Long term plan development and implementation
- Project management skill
- Digital marketing expertise
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion
Skills Required
- Minimum 5 years' experience in sales and marketing, including at least 3 years involving digital marketing projects
- Digital marketing expertise and experience executing social media campaigns (Facebook, YouTube, Zalo)
- Project management qualification or business management qualification
- Project management skill and ability to manage product launch timelines and NPI process
- Experience with marketing, branding, advertising, and marketing research
- Understanding of the Vietnam agricultural market
- Agri-business experience
- Fluency in English (reading, writing, speaking, listening)
- Familiarity or initial understanding of Syngenta MaSE and willingness to learn
- Ability to develop and implement long-term marketing plans
What We Do
Syngenta Group is a leading global agricultural technology (AgTech) company headquartered in Basel, Switzerland. With over 50,000 employees across more than 90 countries, it provides farmers with innovative technology and expertise to increase productivity and ensure the growth of healthy, affordable, and sustainable food. The company is a world market leader in sustainable agriculture, offering a diverse portfolio of seeds and crop protection solutions.
