Marketing Manager (PT/MKX-GC)

Company Description

The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,300 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 468 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.

Job Description

Job Summary:

• Drive, execute and optimize marketing activities (campaigns, tactics) across Hong Kong to reach users, enabling sales growth for all brands while ensuring the alignment with the brand positioning.
• Being key point of contact and work closely with the Marketing Head of Greater China and Hong Kong sales team to drive impactful user & dealer interactions and marketing & sales activities.

Job Duties:

Planning:

• Build, align & own annual and quarterly plans (and optimize in quarter) tailored to Hong Kong to deliver Marketing goals (e.g. user acquisition, POS Materials, events, local Social media Influencers) with a focus on return on investment of each Marketing activity.
• Collaborate with local marketing & sales teams to design & execute effective campaign execution that deliver measurable results across all user & dealer touchpoints.

Campaigns:

• Coordinate the right and consistent mix of marketing activities & tactics at offline touchpoints (events, POS experience) online touchpoints (email, social media, search, advertising) and sales enablement to support the market position and enhance brand image by facilitating decision-making and reducing friction of the in-store buying process.
• Effectively adapting global creative brand content, localize and validate translations of key content to engage key personas.
• Work closely with the regional online touchpoints team to deliver campaigns (e.g. Social media, CRM)

Results:

• Contribute actively for delivering results on each marketing activity including the insights, analysis, reporting & communication of campaign results, highlighting key achievements, challenges, and actionable insights to the broader team.
• Ensure consistent brand(s) message & design is deployed throughout touchpoints by working closely with country marketing teams.
• Manage local marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources.
• Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth.

Qualifications

Expertise:

• Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field
• Demonstrated experience (3+ years minimum) in marketing, channel management, preferably within the (power) tools industry or a related field.
• Good understanding of marketing principles, market analysis, and consumer behavior.
• Experience in developing and executing marketing campaigns across multiple channels, including traditional, digital (CRM, marketing automation platforms), and social media, preferably also e-commerce and B2B industry.

Communication Skills:

• Ability to communicate clearly and concisely, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners.
• Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influence, consult and negotiate without authority to get things done in a timely matter.
• Very good English both written and spoken, Good command of spoken and written, Chinese and Putonghua

Managerial Skills:

• Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
• Strong numeric skill set, able to analyze data, understand trends & measure success of programs in order to optimize results.
• Experience of handling marketing budgets and related KPIs
• Adaptability and willingness to learn new technologies and industry best practices.
• Experience with Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.)
• Independent working ability, attentive to details.

KPIs

• Return on Investment per Marketing Activity
• Marketing KPIs (e.g. Aided awareness, first choice, CTR, Unique views, Engagement rate, Share of voice, POS roll-out)

Additional Information

We offer competitive remuneration package including performance bonus, 15-day annual leave, life and accident insurance coverage, generous medical and dental coverage, staff purchase privileges in addition to a 5-day work week to the right candidate.

PLEASE APPLY to Robert Bosch Company Limited by sending your full resume with present & expected salary and available commencement date via "APPLY NOW".

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