The Role
The Marketing Manager will drive growth in Personal Lending by executing integrated marketing initiatives across digital channels and broker engagement. Responsibilities include managing marketing calendars, content creation, and performance reporting while leading a team and collaborating with internal stakeholders.
Summary Generated by Built In
Join a Challenger
Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.
How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.
Our company continues to grow, and today we serve more than 800,000 customers across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $142 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Work
Reporting to the Director, Business Marketing, the Marketing Manager, Personal Lending will play a central role in driving growth across Equitable Bank’s Personal Lending portfolio (primarily Single-Family Residential mortgages). This role leads the planning and execution of integrated marketing initiatives that support digital channels, broker engagement, and sales-focused campaigns.
The Marketing Manager will oversee the annual communications calendar, manage content and campaigns across all core digital and broker-facing channels, and develop marketing materials that enhance acquisition and support broker and customer engagement. The role may include leadership of up to two direct reports, and requires strong collaboration with Creative Services, Digital, Sales, Credit, and external vendors. A passion for operational excellence, data-driven decision making, and hands-on execution is essential.
The Core Responsibilities!
- Develop and manage the annual marketing communication calendar across email, website, and social media channels.
- Lead the development and ongoing updates of broker support materials including product sheets, program documents, and communication templates.
- Create marketing content and tools that help brokers educate clients and generate leads for Personal Lending products.
- Lead the execution of digital content by partnering with Creative Services and managing external content producers.
- Manage the execution of promotional strategies and marketing campaigns for SFR offers across all marketing channels, including email, website, social media, and events.
- Own the annual promotions calendar, track campaign performance, and synthesize insights and learnings.
- Build and execute multi-channel marketing campaigns aligned with business priorities and acquisition goals.
- Monitor, analyze, and report on channel performance, generating insights and recommendations to improve engagement and conversion.
- Ensure all marketing outputs adhere to brand standards, compliance requirements, and quality expectations.
- Produce and present performance reporting through dashboards, Excel reports, and presentations.
- Conduct competitive and market research to inform product positioning, promotional planning, and broader marketing strategies.
- Support Sales and other internal stakeholders through the creation of presentations, collateral, and other materials as required.
- Write clear and detailed creative briefs for internal teams and agency partners.
- Manage the execution of email deployments in partnership with Creative Services and Email teams.
- Lead, coach, and support up to two direct reports, fostering growth, accountability, and a high-performance team culture.
- Contribute to a culture of experimentation, testing new ideas and applying insights to continuously improve performance.
Let's Talk About You!
- Degree in Marketing, Business Administration, or another relevant field.
- 5+ years' experience in a marketing focused role (financial services experience a plus).
- Advanced MS Office skills with a particular focus on creative top-notch PowerPoint presentations.
- Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
- Experience in leveraging AI tools to monitor industry social media and competitor websites, generating content ideas, and enhancing workflows.
- Exceptional writing skills and strong editing and proofreading abilities.
- Experience managing external partners including marketing agencies, creative teams, and media vendors.
- The ability to shift priorities quickly, manage tight timelines and be relentless in your desire to get the job done.
- Strong interpersonal skills, the ability to liaise between a variety of stakeholders and the capacity to work across various levels and departments in the organization.
- Excellent oral and written communication skills.
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We can’t wait to get to know you!
Skills Required
- Degree in Marketing, Business Administration, or relevant field
- 5+ years experience in a marketing focused role
- Advanced MS Office skills, particularly in PowerPoint
- Experience leveraging AI tools for content and workflow enhancement
- Strong interpersonal and communication skills
- Experience managing external marketing partners
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The Company
What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
