Marketing Manager OATES ANZ

Working at Freudenberg: We will wow your world!

• Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans.
  • Implement product and pricing strategies (NRM) in alignment with Regional Marketing
  • Based on data analytics understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams.
  • Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online).
  • Support the Director of Marketing to develop and implement Media (PAID Digital and non digital campaigns ) following the communication strategy based on brand objectives.

Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets
• Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent.
• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's.
• Track products P&L and product Gross Margin mix by Category
• Foster strong customer care support & best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now.

• Professional Experience and Education

• Degree in Business Administration or Marketing, MBA preferred

• Minimum 5 years job experience as a Marketing generalist – Consumer Packaged Goods preferred

• Experience in supervising outside vendors and agencies

• Experience and proven record in digital marketing, media management & SEO

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• Specific Knowledge

• Critical Thinking/Decision-Making (Strategic and Analytical)
  ▪ P&L management
  ▪ Advanced knowledge of IRI and data analysis
  ▪ Interpersonal Relationship Management
  ▪ Excellent business communication skills, written and oral

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.