Marketing Manager, MY and SG

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the Danaher Business System which makes everything possible.

The Marketing Manager, MY and SG is responsible for developing and implementing the business marketing strategies for overall diagnostics business in Malaysia and Singapore.

This position reports to the Marketing Manager of SEA region and is part of the commercial department located in Malaysia and will be a remote role.

In this role, you will have the opportunity to:

• Developing and implementing business strategic plan with activities to support and achieve business and financial goals in Malaysia and Singapore.
• Deliver marketing plan and messaging plan yearly with prioritized features and corresponding justification (develop the core positioning and messaging for the portfolios including Lab Automation, Clinical Chemistry, Immunoassay, Hematology and Urinalysis).
• Screen, collate and analyze market intelligence in the competitive spaces for formulation of sales and marketing strategies in responding to the market dynamic.
• Providing market feedback to regional marketing team and customize Product launch plans (LEX) for the local market to support the business.
• Support and oversee key marketing projects including new product launch, reference site building and thought leaders’ cultivation.
• Provide technical product training, marketing support, Pre-sales support to direct team and Channel Partners in Malaysia and Singapore.
• Perform co-visit with Channel Partners and BEC Associates at key accounts for New Product Implementation and prioritize marketing activities in those accounts in an active sales cycle (existing and competitive) to position Beckman Coulter products for customer’s needs

The essential requirements of the job include:

• Degree or equivalent in Medical Technology, Biotechnology, Biology or Science related subject.
• Minimum 3 years of technical and marketing experience in In-Vitro Diagnostic (IVD / Life Science (Ls) markets; Technical support experience in Immunology, Clinical Chemistry, Hematology or Lab Automation.
• Well-versed with market dynamics in Malaysia and Singapore with an established track record of initializing and implementing successful marketing strategies. Good strategic thinkers without losing sight of details and processes.
• Possess strong interpersonal skills and ability to engage and influence team members cross-functional peers, customers, and channel partners.
• Possess strong language proficiency in English

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Required travel – Approximately 30 %

It would be a plus if you also possess previous experience in:

• Worked in a similar position
• Experience in working with Channel Partners and direct customers

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

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Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.