Since 1971, A New Leaf has been dedicated to its mission of “Helping Families…Changing Lives,” making a positive impact on the lives of over 24,000 people annually in the Phoenix Metropolitan area. A New Leaf is committed to empowering individuals and enriching communities through transformative services. Guided by our core values—Compassion, Passion for Results, Collaboration, Accountability, Integrity, and Conscientiousness—we strive to create meaningful, lasting impacts in the communities we serve.
Marketing Manager
A New Leaf is committed to empowering individuals and enriching communities through transformative services. Our core values—Compassion, Passion for Results, Collaboration, Accountability, Integrity, and Conscientiousness—guide us in creating meaningful, lasting impacts in the communities we serve.
Job Summary:
The Marketing Manager leads A New Leaf's marketing, communications, public relations, and brand initiatives. This position develops and executes strategic marketing and communication efforts that increase awareness, strengthen donor and community engagement, support fundraising goals, and advance the organization's mission. The Marketing Manager provides departmental leadership while ensuring consistent messaging and brand integrity across all channels.
Responsibilities:
- Develop and execute comprehensive marketing, communications, and brand strategies that support organizational goals and engage donors, clients, volunteers, and community stakeholders.
- Lead integrated communications efforts across digital and traditional channels, including website, email, social media, video, print, direct mail, and advertising.
- Partner with the Development Team to support fundraising initiatives, including Annual Fund campaigns, major gifts, planned giving, grants, volunteer engagement, donor acquisition, retention, re-engagement, and stewardship.
- Leverage Raiser's Edge and other technologies to strengthen donor engagement, optimize communications, and improve marketing effectiveness.
- Oversee the creation, production, and distribution of marketing and communications materials, ensuring consistent branding, messaging, and quality standards
- Analyze marketing and communications performance metrics and use data-driven insights to improve strategy, engagement, and outcomes
- Manage the organization's digital presence, including website content, SEO, online reputation, and social media strategy.
- Serve as a strategic advisor to leadership on brand positioning, communications, marketing trends, and growth opportunities.
- Lead public relations and media relations efforts, including press releases, interviews, recognition programs, and community awareness initiatives.
- Support advocacy and public policy communications in partnership with organizational leadership as needed.
- Promote a high level of customer service and responsiveness for donors, clients, community partners, volunteers, and internal stakeholders.
- Train and support staff, volunteers, and stakeholders in effectively representing A New Leaf's mission, programs, and brand.
- Direct the daily operations of the Marketing and Communications Department, including hiring, staff development, performance management, and team supervision
- Develop and manage departmental budgets, vendor relationships, contracts, and marketing resources to ensure effective use of organizational funds.
- Lead and support the Marketing Committee to advance strategic marketing and community engagement initiatives.
- Improve departmental processes, workflows, technologies, and project management systems to increase efficiency and effectiveness.
- Represent A New Leaf in the community, maintain knowledge of agency programs and services, and uphold the AFP Code of Ethical Principles and Standards, the Donor Bill of Rights, and organizational values.
Education:
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field required.
- Master’s degree preferred
Experience:
- Minimum five (5) years of progressive leadership experience in marketing, communications, public relations, fundraising, or strategic planning, including staff supervision and project management.
- Demonstrated success developing and executing integrated marketing, communications, and brand strategies.
- Strong leadership, organizational, project management, and relationship-building skills.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Ability to analyze data and performance metrics to evaluate effectiveness and inform decision-making.
- Knowledge of branding, public relations, donor engagement, digital marketing, website management, SEO, email marketing, marketing automation, and social media best practices.
- Proficiency with Microsoft 365, Raiser's Edge or similar CRM systems, Google Analytics or comparable reporting tools, and content management systems (CMS).
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, video editing software, and project management platforms such as Asana, Monday.com, or Trello.
- Ability to leverage technology and digital tools to improve efficiency, collaboration, and communication outcomes.
Working Conditions/Physical Requirements:
- Primarily office-based work with regular travel for donor meetings, fundraising events, community engagement activities, and organizational functions
- Frequent interaction with donors, community leaders, board members, staff, and external stakeholders in both professional and public settings
- Ability to sit for extended periods while working on a computer, attending meetings, and participating in presentations or events.
- Ability to communicate effectively in individual and group settings, including presentations, public speaking, and networking activities.
- Ability to work occasional evenings and weekends in support of fundraising events, donor engagement activities, and organizational functions.
- Occasional lifting of up to 25 lbs. for event materials, office supplies, or promotional items.
- Ability to manage multiple priorities, deadlines, and organizational initiatives.
- Ability to maintain professionalism, confidentiality, and effective working relationships in a collaborative environment.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position in accordance with applicable law.
Compliance Requirements:
- Must Be At Least 21 Years of Age
- Class One Fingerprint Clearance Card
- DCS Central Registry Background Check
- Drug Screening
- Valid Unrestricted Driver’s License
- Current Auto Liability Insurance
- 39 Month Motor Vehicle Record
- Adhere to all organizational policies, including the Code of Conduct, professional standards, and relevant regulations.
Responsible to: Chief Development Officer
Supervisory Responsibilities: Marketing/Communications Staff
We appreciate your interest in our organization. We consider applicants for all positions without regard to race, religion, color, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.
A New Leaf is an at-will employer. Any offer of employment with A New Leaf is contingent upon a successful consumer report, which includes verification of employment, education, criminal background search, and driving records.
A New Leaf is an Equal Employment Opportunity Employer and participates in the E-Verify program.
BENEFITS PACKAGE:
All of our employees enjoy the following benefits: direct deposit, competitive pay, accrued sick time, Employee Assistance Program (EAP), an annual team member appreciation event, and an informal yet professional team environment.
For full-time employees, we also provide the following as part of the total compensation plan: Medical/Dental/Vision Coverage, Accrued Sick and Vacation Time, Paid Holidays, Life Insurance, AD&D, Short-Term Disability, 401(K), Tuition Reimbursement, and a Wellness Program. This program has received a Silver Level of excellence in worksite wellness and includes Annual Biometrics, Gym Reimbursements, Wellness Initiatives, Workers Compensation improvements, and much more.
Skills Required
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
- At least five years of progressive leadership experience in marketing, communications, public relations, fundraising, or strategic planning
- Experience supervising staff and managing projects
- Demonstrated success developing and executing integrated marketing, communications, and brand strategies
- Strong leadership, organizational, project management, relationship-building, written, verbal, presentation, and interpersonal communication skills
- Ability to analyze data and performance metrics
- Knowledge of branding, public relations, donor engagement, digital marketing, website management, SEO, email marketing, marketing automation, and social media
- Proficiency with Microsoft 365, Raiser's Edge or similar CRM systems, Google Analytics or comparable reporting tools, and content management systems
- Experience with Adobe Creative Suite, Canva, video editing software, and project management platforms
- At least 21 years of age
- Class One Fingerprint Clearance Card
- DCS Central Registry Background Check
- Drug screening
- Valid unrestricted driver's license
- Current auto liability insurance
- 39-month motor vehicle record
- Master's degree
What We Do
LEAF Commercial Capital, Inc. ("LEAF"), a subsidiary of M&T Bank, makes equipment and software easier to buy. With our customized solutions and highly automated origination platform, we solve real problems facing small, mid-sized, and enterprise businesses, and we power real, long-term sales growth for manufacturers, distributors, and dealers of essential-use equipment and software in a variety of business sectors.
