Marketing Manager - Media

The Gig:
We’re looking for a Marketing Manager (Media) to own the day-to-day of media planning, budget management, activation, and optimization across channels. You’ll bring a performance-marketing mindset, thrive in a fast-paced environment, and lean into AI-driven tools and insights to optimize media investments and inspire travelers to book their next journey.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You’ll Be Up To:

Media Strategy & Optimization

• Translate brand and business goals into channel-specific plans spanning video, social, search, audio, display, and out-of-home.

• Leverage marketing mix modeling, attribution, and reporting tools to refine channel mix, messaging, and spend.

• Harness AI and automation to enhance targeting, uncover opportunities, and optimize campaigns in real time.

• Test, learn, and scale new media opportunities.

• Present performance results and strategic recommendations to leadership and cross-functional teams in a clear, compelling way.
   

Media Operations & Budget Management

• Oversee end-to-end media planning and buying in close partnership with our external media agency.

• Manage budgets, pacing, and forecasts with accuracy and accountability.

• Partner with Finance to reconcile billing and ensure transparency.

• Take ownership of the media trafficking process, working with agency and internal teams.
   

Collaboration & Partnerships

• Lead day-to-day relationships with external media agencies and partners.

• Connect the dots between media, in-house creative, and marketing analytics for seamless campaign execution. 

• Partner with integrated marketing product managers and teammates across owned, earned, and lifecycle marketing.

Our Ideal Teammate Will:

• Bring a performance marketing mindset to our strong human experience travel brand.

• Thrive in a fast-paced, dynamic environment with shifting priorities.

• Demonstrate aptitude and passion in usage of AI-enabled marketing technologies.

• Have exceptional attention to detail.

• Collaborate naturally while taking initiative.

• Be hands-on, organized, and willing to flag when support is needed.

• Think on their feet, forming POVs backed by strategic insights and data

• Present media strategies and insights to a range of stakeholders 

• Stay eager to test, learn, and scale what works.

SuperPowers Required:

• Bachelor’s degree in Marketing, Business, or Communications.

• 5+ years in media operations, planning/buying, or performance marketing (travel industry experience is a plus and cruise experience an even bigger plus).

• Hands-on expertise with platforms like Google Ads, Meta, TikTok, Pinterest.

• Familiarity with analytics tools such as GA4, Tableau, Looker.

• Proficiency in Google Workspace.

What Matters to Us:

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.

Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.

Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.

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